Commexis Cast – July 25, 2018: Google Giving Marketers More Data, Show Popular Search Keywords

Today’s Commexis Cast discusses Google’s announcement to show marketers more data in their Google Analytics and Google My Business profiles, including popular search keywords for businesses.

Laurie Sullivan reports on Media Post that the Search Analytics API in the search console will also allow users access to 25,000 rows of data per request, which is five times more than the previous 5,000 rows. Google has also released a guide on how to access this data, offering info on the default settings, searching by groups and by properties, and more.

Len and I also talked about Google’s history of keeping information close to the chest. There was a time prior to 2012-2013 where Google allowed users to look at every keyword their site could rank, but Google took that away in the place of pay-per-click. With the expanding markets of voice search and other forms of media, Google seems to be opening the gates a crack to allow some information to flow through.

Today’s cast: Len Ward (Commexis CEO) and Matthew McGrorty (Commexis Videographer/Podcaster).

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