Commexis Cast – June 18, 2018: Pinterest Expands Their Marketing Partner Program

Today’s Commexis Cast discusses Pinterest’s expansion of their Pinterest Marketing Partners Program with partnerships of seven new creative services companies. Pinterest’s Business Blog says that brands will be able to work with Popular PaysQuickFrameShutterstock CustomSocial NativeVidmobVidsy, and The Online Studio when looking to craft video assets for the platform. “These Creative PMPs have built solutions through the Pinterest API that will give brands access to creative development tools that make it easy to build, manage and launch engaging Pins. Marketing Partners can help with everything from developing high-quality creative content to managing complex campaigns to refining targeting and measuring results,” Pinterest said in their post.

An example of a .gif created for Heinz by one of the Creative PMPs

 

Phillip and Matt talk about the growth Pinterest has experienced in their advertising platform, showcasing a 50% boost year-over-year in small and medium sized businesses advertising on the platform.

We’re going to be keeping an eye on Pinterest going forward. It’s definitely an avenue we want to explore with specific clients, especially those that are targeting Millennials and Gen Z.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

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Matt McGrorty

Videographer / Podcaster

Emails you will look forward to.

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