Commexis Cast – June 19, 2018: Improving Facebook Audiences with Instagram!

Today’s Commexis Cast discusses brands using Instagram to improve their audience retention and engagement on Facebook.

Tim Peterson reported on Digiday that media companies such as First Media were boosting their Facebook audiences using Instagram as a way to offset the loss of engagement from Facebook’s January algorithm change. In particular, First Media cross-posted Instagram stories to Facebook Stories on their So Yummy and Blusher accounts. Peterson writes that within 10 days, “So Yummy was increasing its Instagram followers by 34 percent to 6,358 new followers a day from what it was adding previously, said Yuval Rechter, First Media’s head of digital. On the same basis, Blusher saw its average daily additions increase by 284 percent to 2,301 new followers.”

Swipe-up links, too, offered significant referral traffic even compared to Facebook instant-articles. First Media say that some links received “up to 40,000 swipe-ups.”

CNN, too, had been increasing its use of Instagram Stories, hiring a new video producer to create stories once a day. While CNN did not say that cross-posting stories led to an increase in followers, the company did say that the viewership numbers weren’t insignificant and the content likely reached a different audience than that on Facebook.

Ultimately, Phillip points out in the podcast that consistency in content and smart hashtag use are going to help smaller brands reach their intended audiences on both platforms. Big media companies have the following and clout to create these massive followings, and the only way to slowly begin to do so with your brand is to be consistent.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

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