Commexis Cast – June 20, 2018: Google Releases a Podcast App!

Today’s Commexis Cast discusses Google’s release of a podcast app for Android devices with plans for integrate artificial intelligence to offer transcriptions and other features.

Google released the new app, called Google Podcasts, yesterday on the Google play store (click here to get it now), and there is no word that the app will be released for iOS. According to Jon Fingas on Engadget,  the app “will sync across virtually everything Google, including Assistant, Home speakers and search.” Certainly an advantage over Apple’s own native podcast app.

But that isn’t the only potential advantage the app has. In the future, Google plans on integrating the app with artificial intelligence that will offer transcriptions of podcasts for listeners, as well as give additional relevant links and information based on the podcast and topic.

The release of a podcast app, and the additional A.I. functionality planned, signal the first step to Google putting a greater importance on audio and podcasts. Zack Reneau-Wedeen, product manager for Google Podcasts, spoke with BuzzFeed News, saying, “In the last few years, we’ve seen a huge explosion in the creativity, variety, and the quality of podcasts available.”

Google will also be working with an independent global advisory board and industry experts on a plan to increase the diversity in podcasting. Buzzfeed News’ Pranav Dixit wrote that this initiative aims to “bring in more creators from underrepresented backgrounds such as women, people of color, and people from other countries into podcasting.”

Reneau-Weeden also told Buzzfeed News, “When we talk about doubling the size of the podcast listening population worldwide, the growth needs to come from around the world where most of the opportunity is going to be. It can’t only come from America.”

Phillip and Matt are both looking forward to seeing how the artificial intelligence features work on the new Google Podcasts app, and are also excited to see how Google’s podcast diversity initiative pans out in the future.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

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