Commexis Cast – June 28, 2018: Facebook Battles Patreon with Subscription Group Tests!

Today’s Commexis Cast discusses Facebook testing subscription based models for groups, allowing users to pay to have access to exclusive content and posts, similar in vein to Patreon.

The new feature will allow group admins to create an internal subscription group with prices ranging from $4.99 to $29.99. Group members will be able to see descriptions of the content, as well as the price, to determine if they are interested in subscribing. If a user does, they will be given access to the exclusive content. If a user cancels their subscription, they will still have access to the group until the end of that month.

Facebook announced the test early last week in a blog post, and said the main goal of this experiment is to give group admins more tools because “they’re looking for ways to help them earn money to deepen engagement with their members and continue to support their communities. Many admins do this today by creating an additional subscribers-only group that sits alongside their existing group, and rely on additional tools to track and collect payments.” With new group subscriptions, Facebook would allow admins to have this all occur in one place, and with the potential for Facebook to take a cut.

Speaking of which, Facebook has confirmed that they will not be taking a percentage of proceeds during the test period (though surely in the future they will). However, because these purchases are occurring through the iOS and Android app stores, Apple and Google will get a percentage of the subscription costs.

This test certainly opens up a great new avenue for influencers and creators looking to reach their audience (and get paid while doing it!). We’ll be keeping an eye on how these tests perform, as well as how this could work for some clients moving forward.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Tune in to more of the Commexis Cast Daily by checking out our YouTube and Soundcloud, and take us on the go on the iTunes, TuneIn, Google Play Music, and Stitcher.

Join the Commexis mailing list