Commexis Cast Live: Facebook’s Radical Algorithm Change!

Today’s Commexis Cast was live on Facebook, discussing the social media platform’s dramatic algorithm change that could completely change the way your business does social media marketing.

Last night, Mark Zuckerberg announced that Facebook’s algorithm was changing to show more posts from a user’s friends and family, and much less content from business pages, in an effort to increase user interaction. One of the reasons behind this shift is the mental well-being of the user base. Zuckerberg wrote in his Facebook post: “The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.” You can read Facebook’s full explanation on their blog.

This announcement comes after repeated criticism that Facebook isn’t doing enough to fight fake news, the lukewarm accomplishments of the Facebook Journalism Project (a goal of which was to fight fake news),  and co-founder Sean Parker calling Facebook a “social-validation feedback loop”.

Zuckerberg stated in his announcement that he expects “the time people spend on Facebook and some measures of engagement will go down.” A new report by CNBC seems to agree with this sentiment. Zuckerberg continues, “[b]ut I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.” A different report by CNBC states that Facebook may have a stock increase of 20% going forward due to these changes.

Facebook’s blog post contained a few suggestions of ways to keep user engagement high, and thereby increase you’re likelihood of appearing higher in the News Feed. Here’s a small excerpt: “Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos. Many creators who post videos on Facebook prompt discussion among their followers, as do posts from celebrities. In Groups, people often interact around public content. Local businesses connect with their communities by posting relevant updates and creating events. And news can help start conversations on important issues.”

While major change is coming to the Facebook News Feed, Facebook advertisements seem to be untouched, which suggests Facebook will soon become much more “pay-to-play”. So, you can wipe that worried sweat off your brow for now.

Watch the video above for more of our thoughts on the algorithm change, as well as what to look out for going forward with your social media plan.

Today’s cast: Rebekah Milsted (Commexis Social Media Manager), Hannah Magann (Commexis Social Media Intern), and Matthew McGrorty (Commexis Videographer/Podcaster).

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