Commexis Cast Daily – Mar. 13, 2018: Google Confirms a Core Algorithm Update

Today’s Commexis Cast discusses Google’s confirmation of a broad core algorithm update that took place last week. While details are scare there are clear signs of rankings changes. Google releases broad core updates “several times per year” in contrast to smaller, focused updates the company works on everyday. In typical Google fashion, however, there’s isn’t much to explain what exactly changed with the algorithm. You can find the tweets embedded below.

Phillip explains the history of Google algorithm updates, and more specifically why marketers only ever learn after the fact. With some small exceptions, Google isn’t transparent with the information. And that makes sense. After all, Google has an invested interest in having brands use pay-per-click.

In other Google news, the search engine is testing a new design for their mobile search layout. Barry Schwartz on Search Engine Land performed a comparison of old to new, which you can find below.

The old layout:

And the new layout:

The new layout removes the full google logo and replaces it with the Google “G” in the search bar. The results boxes are much more rounded, and seem to have a slight drop shadow to make them “pop”.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

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