Commexis Cast Daily – Mar. 16, 2018: The Best Stories of the Week!

Today’s Commexis Cast discusses the best stories of the week! We talk Chatbots, YouTube using Wikipedia to fight conspiracies, and an eMarketer report on A/B testing.

First, YouTube announced at SXSW that the company will be embedding excerpts of Wikipedia articles underneath videos that discuss, or are related to, popular conspiracy theories. You can see an example below.

It seems Wikipedia wasn’t made aware of the decision, however. Katherine Maher, the Executive Director at Wikimedia, said in a tweet thread this morning (you can read the first tweet in the thread below) that the decision was made independently by YouTube.

Wojciki said the Wikpedia articles, along with some other third-parties, will begin rolling out in the coming weeks. For more, check out our blog post from earlier this week.

Secondly, latest eMarketer report on a surveyed 500 marketers, and only 7% of which say they’re currently using AI Chatbots for the brands. The survey was performed by Freedman International and ClickZ, and in addition to the 7%, the report says, “another 27% reported that they’re looking into using chatbots, most respondents said their company was either not ready or didn’t have the budget to develop them.” You can read more here.

Finally, Google is testing a visual update to the Google mobile search results page. You can read more about it by clicking here, and see a preview below.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

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