Commexis Cast Daily – Mar. 22, 2018: LinkedIn Introduces New Mobile Video Filters

Today’s Commexis Cast discusses LinkedIn’s release of Snapchat-esque video filters for their mobile app, and the early roll out of native video uploading to the platform for businesses.

In a move that has surprised many and bored others, LinkedIn has released a new feature to their mobile app: video filters. These filters are more akin to Snapchat and Instagram’s “stickers” allowing users to place one of three images onto a video. You can see a small preview, as well as instruction on how to use filters, below.

The three available filters allow you to say you’re “On the Air”, request a “Work High Five”, or declare you’re in the middle of your “Side Hu$tle”. In addition, users can add three different text styles to give additional context.

The release of these filters is odd given the professional nature of LinkedIn. While there’s a potential for this to be expanded into a Snapchat-esque geo-fencing tool, at the moment it reads as a little tone deaf. After all, I doubt most people are dying to add a stick to their LinkedIn video (if they’re making a LinkedIn video at all). That’s normally Snap or Instagram’s realm. Furthermore, brands aren’t able to take advantage of this ability due to the mobile app restraint, where users can’t post as a company. To compound the issue further, users cannot save the filtered videos to their phone. Only the raw, unfiltered footage is saved. And the final nail in the coffin is the inability to take pictures and add filters. Foe a feature that so clearly borrows from Instagram and Snapchat, it’s a shame to see that some of the most basic features are completely missing.

Speaking of basic features, LinkedIn has also begun rolling out early access to it’s native video feature for brands. This will allow company pages to post video directly onto the platform. Unfortunately, it too is missing some very basic features compared to Facebook. Users in the early access program can only upload a video and add a description. There’s no ability to choose a thumbnail (or add a custom thumbnail), no ability to add closed captions, and no ability to title. While platforms like Twitter or Instagram lack these features, as well, we expected a lot more from LinkedIn.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

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