Commexis Cast – May 11, 2018: Big Improvements To Facebook Live!

Today’s Commexis Cast discusses the latest improvements to Facebook Live including cross-posting functionality and a rewind feature! The news comes from a blog post by Facebook Product Manager Matt Labunka.

The major announcement of these updates is the live cross-posting ability. Now, brands can have a Facebook Live stream to their own brand page, a sponsors page, and much more. Labunka gives an example of the World Surf League that streamed a competition on their page, while a sponsor and an athlete cross-posted it on their pages. By doing so, the World Surf League was able to acquire “more than 1.5M views, 4,500 Shares and over 538K minutes watched.”

Multishow, a Brazilian media network, “saw 40% more retention on this broadcast than other live videos in the past 90 days, and interactions on the video were 2x more than what we typically see on Live videos.”

One of the biggest advantages Facebook has over other streaming platforms, like Twitch and YouTube Live, is their massive user base. We’ve discussed in the past that Facebook has been focusing on user engagement on the Newsfeed, and Facebook has pinpointed Facebook Live as an incredible example of engagement and audience retention.

On the other hand, one of the biggest disadvantages of Facebook Live in the past has been some logistical issues in setting up streams for people and brands who constantly use the Facebook Live API. To that end, Facebook Live will be adding persistent stream keys for those that do heavily use the platform. Previously, stream keys reset for every live stream which can lead to problems and additional steps prior to each stream. This will help planning streams and cross-posting by allowing keys to be sent in advance.

Finally, Facebook will be adding a rewind feature for viewers watching live streams. Simply put, this will allow users to backtrack in a live stream to watch prior content. While not a game changing improvement, it certainly adds some nice quality of life.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

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