Get to the Point: Concise Copy Gets You Noticed

Get to the Point: Concise Copy Gets You Noticed

It may come as no surprise to you that the world of copywriting is changing, thanks in large part to the rise of digital marketing. Traditional advertising, while still critical to the success of businesses, is getting eclipsed by the digital world. In the case of copywriting, this means several things.

First and most importantly, you need to be able to get to the point quickly in your copy. People, especially younger generations, don’t necessarily want to slog through paragraph after paragraph of reasons why they should purchase your product or use your service. Rather than potentially boring them and losing their focus with length, go for quality over quantity. Here’s how.

Conciseness Tip # 1: Know Your Audience

This is an obvious one. You should be aware of who you’re writing for. Older generations may not mind longer copy, but would probably still appreciate clarity and good writing, as opposed to you rambling on. Younger generations, like Millennials, tend to skim over paragraphs, so make sure that your main idea in each body of text is immediately clear.

Conciseness Tip # 2: Choose Words Wisely

While it may seem fun or clever to figure out how to say something in a roundabout way, your readers won’t necessarily appreciate it. The key to this tip is to be acutely aware of what words mean, and pick the right ones for your sentences. If you’re an experienced copywriter, this should be easy. If you’re new to the field, don’t be afraid to use a thesaurus, whether physical or virtual.

Conciseness Tip # 3: Know Your Brand

This tip is critical. If you don’t really know your brand, how can you write good copy for it? Take some time, especially if you’re new to the business, to get to know what you’re writing about. Writing copy for a construction company is different from writing for an upscale financial firm, for example. If you know your brand, you’ll know your brand’s voice, which will aid conciseness.

Overall, keeping it short, sweet and to-the-point is a winning strategy for copy. Keep it brief and snappy, and your customers will be thankful.

Commexis copywriter LouisaSchnaithmann has a B.A. in Theater from Temple University, along with a concentration in English. She enjoys writing poetry, musicals, cats (but not the musical “Cats,”) and eating her favorite food, mashed potatoes. Her goal is to be the best copywriter she can be and to publish a chapbook of her poems sometime in the next century.

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