How To Balance SEO and Design when Building a Business Website

How To Balance SEO and Design when Building a Business Website

The thing they don’t teach you in school is that there is no one-size-fits-all solution for building a business website. Every business needs to create a website with their target audience in mind.

To be sure, there are best practices that guide us in conceptualizing the site. But, the reality is that there are many factors to consider and weigh against having an attractive layout with pretty pictures. The aim is to create a website that your users can navigate intuitively, with a design that looks attractive and with a sitemap that is optimized for search engine optimization.

Putting together a website is a balancing act in many ways. You’re trying to organize text into a layout which directs users down a path which drives home an understanding of what services you provide.

The most useful tip I’ve learned about organizing a user experience is that a truly great user interface is one that the user doesn’t even notice. Organizing content to quickly explain what you do and provide them with where they can go and what they can do with that information is key to a successful website design.

Designing a website that looks appealing is an all-encompassing importance. It’s the first thing the client will pick up on, and it will minimize your bounce rate. These two things are paramount to your website’s short-term and long-term success respectively. The trick is to utilize core design principles to direct the users’ attention where it’s most important to guide them through your message.

Search Engine Optimization (SEO) is one of those elements that is often overlooked in the design phase, but it’s an all too important aspect of maintaining a successful website.

The bottom-line is that it doesn’t matter how great your site looks if no one can find it. And that’s where SEO-friendly web design comes in. Breaking up your key content into their own pages will allow search engines as well as users to gain an understanding of what you do in a way that is intuitive and organized.

Most importantly, use text that utilizes keywords and meta descriptions, without cluttering up the flow of information by keyword stuffing and over-explaining your content.

Adam Weaver is a designer and developer for Commexis. He is fascinated in the conjunction of art and creativity.

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