How to Stay on Top of Your Online Rep: Lawyers Edition

How to Stay on Top of Your Online Rep: Lawyers Edition

As an attorney, you should take pride in your professional reputation. It’s an incredibly important and intangible part of running your own personal brand. This seems obvious, but things get a little more complicated when it comes to keeping up with all the chatter online. Here are a few tools to help you keep ahead of your public image.

Be in Control of Your Online Identity

There are plenty of ways to do this that range from the overly simple to the overly complex. Now, you don’t want to spend too much time and money monitoring your web presence, or you could catch yourself sliding down the rabbit hole of seeking internet approval. Start by Googling your firm’s name and checking with all the standard business review sites such as Yelp, Yahoo, Google +, etc., and make sure that your review pages are up to date and accurate.

If you really want to stay on top of it all, you should invest the time in claiming your profiles – meaning you verify your identity to your online review sites (if you didn’t create them) so you can respond to both positive and negative comments and feedback right on those mediums. This can be crucial in preventing fraud and staying ahead of any potential problems or misrepresentations that can come up online.

Monitoring Your Online Presence

Once you’re on top of your firm’s identity online, you can go ahead and invest in some tools that do the monitoring work for you. Here are 5 that do a good job at keeping up with your online rep:

  • ReviewPushThis online service lets you keep track of any and all online and physical locations in centralized reports for a fee.
  • – Run by Moz, this stripped down tool lets you monitor your online traffic for free.
  • ReviewTrackers – a highly interactive and comprehensive platform that helps you keep track of alerts, trends, and chatter about your firm and around the industry for a fee.
  • GetFiveStars – More of an outreach service, this site gives you the tools help get positive reviews and monitor your progress for a decent price.
  • Google Alerts – the free and simple service that sends you email alerts when your keywords are mentioned in new results in pages across the web.

Keep Engaging Online

A great way to monitor your success online is to constantly interact with the members of your online community. Social media, though a great thing, is instant and volatile, and requires a constant eye. Don’t be afraid to ask your clients for feedback. Encourage them to post reviews and interact with you and others. This could be great for your rep because it shows anyone who’s looking that you’re involved with your client base and that there are satisfied customers out there. Of course check with the ethical guidelines and rules for your firm and jurisdiction to make sure that you’re not crossing any boundaries, but stay online as much as you can.

So keep yourself in the thick of things, and consider utilizing some online tools to keep track of your web presence. The best way to head off a bad review is to start building a collection of good ones. Stay involved and you’ll stay on top.

Do you need help managing your online reputation? We can help. Click here to contact us or call 856-520-8218.

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