Intern Diary: All Good Things Must Come to an End

Wow, time really does fly. I have reached the end of my time at Commexis as the Social Media Intern. Before I start reflecting on my time here, I would just like to express my gratitude to everyone at the office for making this internship an unforgettable experience.

I’ll never forget, one of the first days in the office, (president of Commexis) Len Ward brought me into his office to discuss my goals being here. I told him I had no idea what to expect and was willing to learn anything and everything. He mentioned how great it was that I was stepping foot in an agency while still in college. That it would be difficult getting an entry-level job as a graduate without any agency experience.

Of course, that completely terrified me because my mind went straight to, “Oh man, what if I didn’t get this opportunity? What would I be doing this summer?” But I had to snap out of it. I had to remind myself not to think about the what ifs. Those thoughts wouldn’t do me any good. I was chosen to have this experience for a reason, so I need to make the most of my time here.

As the Social Media Intern, I’ve gotten to explore several tools that I have only ever heard of. For example, Hootsuite is basically a one-stop shop for every social media need. It allows you to post to multiple platforms at once and see feeds from every client you post for. I also used a tool that created a UTM tracking code which makes looking at campaigns within Google Analytics a lot easier. You can review your campaigns quickly and easily when they’re all sorted by keyword.

Another of my favorite tools has to be Canva. It allows you to create graphics that will hopefully stand out on a person’s timeline. I wouldn’t call myself a professional graphic designer but it gave me insight on different ways I can use my creativity. Another useful tool that I got some insight on was Google Analytics. To see how well a post performed against one another is really interesting. Not only does it show what products and services customers are interested in, but it makes you think about how this post has provoked them to further explore. I was even given the opportunity to do my own personal research. I experimented with different social media tools like Snapchat and Instagram Stories to see how they can benefit businesses. I presented my findings to the entire Commexis team giving them insight on potential ideas our clients could use.

One of the biggest things I will take away from my time here is how important it is to know your audience and the topic you are discussing. It definitely can be challenging when you have to come up with posts about topics you aren’t very knowledgeable in. That is why research is key. I spent a lot of time reading blog posts the copy team wrote, social posts from past months and browsing the internet to brainstorm ideas. You need to have an understanding about who your client is trying to target.

Writing for both B2B and B2C clients, you see a difference in the the tone of voice you are using. That goes for any client. You might be more factual when you’re posting for a lawyer verse a more encouraging post for a nonprofit organization. It’s extremely difficult to know if your post will convert people to the site. Even though that is the goal for every post, it doesn’t always work out in your favor. With billions of social posts going out every day from people across the world, how will your post stand out among the rest?

That’s where the creativity comes in. How do you drive people to a certain site? It often takes hashtags and images to stop people from scrolling through their feed. Try to provoke a thought. Give them a fact. Talk about what’s going on in the world today. Ask yourself how can this product or service benefit a future client? These are some of the ways that spark my posts. I’m not going to lie, sometimes it feels like you’ve run out of ideas, but that’s not true. Move onto another task and come back when you feel like you have something. And if you are still struggling, don’t be afraid to ask your coworkers. I personally feel like some of my favorite posts have come from brainstorming with the social team. Collaboration sparks new ideas and together you come up with something great.

That has to be one of my favorite things that I’ve gotten to do. I absolutely love how a team can create something from nothing. Whether it’s building an entire site from a few simple requests to creating an entire social media campaign through one idea, it makes coming into work worthwhile. It reminds me of a quote from Alfred Nobel I just used for a #MondayMotivation:

One initial idea, it can spark thoughts across an entire team which can further be bounced off each other and create a successful campaign. Throughout my time here, I have been privileged enough to collaborate with extremely creative and intuitive individuals. It’s truly amazing to be in the presence of such a successful team and get to learn from them.

I will say this again and again, having an opportunity to work at Commexis this summer has truly been a blessing. I was over the moon when I received the offer to work as an intern for the summer. I had no idea what my duties would entail but I was excited to start this new journey. I have gained so much knowledge in the short amount of time here that I know I will carry with me as I enter my senior year at Rowan University and throughout my professional career.

Special thanks to everyone at Commexis for making my time here an absolute pleasure. Although my title was Social Media Intern, I have gained knowledge from each and every one of you. This summer has opened my eyes to agency life and the endless possibilities my future has to offer and I am eternally grateful for the opportunity to be have worked for a wonderful team.

Hannah is pursuing a dual major in Advertising and Marketing at Rowan University. In her spare time, she loves going down the shore and dancing around at concerts.

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