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The Commexis Lab
Welcome to the Lab: Where We Break AI to Make It Better.
This is where we mess with AI so you don’t have to.
Inside the Commexis Lab
We test things. Break things. Try ideas we’re not sure will work. Sometimes we’re exploring a use case. Other times we’re just curious.
There’s no formula. No “monthly release.” Just real experiments, real tools, and real talk from inside the build room.
What We’re Playing With Right Now
Lab Experiments
A running list of experiments, tests, and behind-the-scenes builds from inside the Commexis Lab.
ChatGPT Apps: Testing Zillow Inside the ChatGPT Ecosystem
We ran a simple test using the new Zillow ChatGPT App, one of the first five released (alongside Expedia, Spotify, and others). The goal was to see what happens when a brand experience lives entirely inside ChatGPT — no websites, no ads, no lead forms, no retargeting pixels. Just a conversation.
Can GPT Save 10 Hours/Week on Support?
We set out to see if an internal GPT assistant could handle 80% or more of repetitive support questions—accurately, consistently, and without sacrificing the customer experience.
Prompt Playground: One Prompt, 6 Outcomes
We wanted to understand how different prompt structures impact the quality, tone, and usefulness of GPT’s responses—specifically in the context of marketing copy and brand alignment.
GPT vs. Real Copywriter: Facebook Ad Test
We set out to see if a GPT model trained on past client campaigns and their unique tone of voice could outperform ads written entirely by humans.