LAST WEEK IN DIGITAL IN 90 SECONDS – OCTOBER 24TH 2016

LAST WEEK IN DIGITAL IN 90 SECONDS – OCTOBER 24TH 2016

1. Facebook Live Ad Blitz

According to Businessinsider.com, “get ready to see ads for Facebook Live everywhere.” Facebook live is a platform where users can broadcast live video to their followers. Facebook did not say how many of their 1.7 billion users are using live broadcasts, however, they did say that it is up 4x since May of 16.

What does this have to do with my marketing campaign?

From an advertising perspective, live video will dominate the landscape in the next 18 months. Our team feels that this will become the most important way to deliver content to your potential customers. Prepare for it, its coming.

http://www.businessinsider.com/facebook-launches-ad-campaign-for-live-video-2016-10

2. Facebook Adds New Tool For Local Discovery & Commerce

According to Market Land, Facebook is looking to become the mobile solution for local businesses and are now in a full court press rolling out their mobile ordering platform. The way it works is through the integration of third party partnerships. Now, you can now book appointments online, purchase tickets, and order food through Facebook. This is on the heels of the recent, “Facebook Marketplace” to hit the site

What does this have to do with my marketing campaign?

Facebook has long be considered a non-converting platform for many companies, with this new product, we see that theory going by the waste side.

https://www.cnet.com/news/with-marketplace-facebook-tries-to-become-the-new-craigslist/

Facebook adds new tools for local discovery and commerce

3. Google Click To Text Message Is Here

Looking for information from a local business and would rather text then call? Then you are part of the 65% of consumers who would rather text than call a local business for info. Google is getting ready to role out, “Click to Message” in the coming weeks. Now when you go to look for a hotel or say pest control services, you can simply click to “message.” Your text message will open up and a conversation with the business will start.

Note this is for Paid Google Ads only (Adwords)

What does this have to do with my marketing campaign?

If you are an auto dealership or an attorney, this product was built for you. Sure you may have to deal with a few non-qualified leads, but if over 65% prefer to text you, you can bet your conversions will be going up with this product. Only one issue, you better be ready to spend on PPC.

https://adwords.googleblog.com/2016/10/click-to-message-ads-bring-new-and-easy.html

4. Digital Video Ads Are Most Effective In The Morning

According to a new study from YuMe, the hours of 3AM to 12PM are the most effective hours for video, with the peak at 5AM. While this report is based on 10,000 responders, I do agree with the articles mention that the reason for this may be due to the fact that nobody is plastering up the content that early.

What does this have to do with my marketing campaign?

If you are not engaged in video ads in 2016, you need to allocate marketing dollars in 2017.

http://www.yume.com

5. How Twitter’s Advertising Is Moving Beyond 140 Characters

Think your brand does not fit Twitter? Wondering what you can possibly say in 140 characters that will get your message across? Twitter wants to talk to you about that. Twitter wants you to understand they are a media company and that you should be marketing your company with live videos and events that will enable your brand to express yourself on a wider scale, on Twitter of course.

What does this have to do with my marketing campaign?

Look we have said it before, we understand Twitter is getting the hell beat out of it on Wall Street. However, the fact of the matter is this, the traffic Twitter can send B2B companies is really eye opening. It’s affordable and marketing on Twitter works. Get in now before they finally figure out they are a real media company and leverage that to gain more users.

How Twitter’s advertising is moving beyond 140 characters

Emails you will look forward to.

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