Last Week in Digital Marketing News – Apr. 10, 2017
Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.
Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.
Google Updates Ads Policies Again, Ramps Up AI to Curtail YouTube Crisis by Mark Bergen via Bloomberg.com Apr. 3, 2017 “Two weeks after companies began yanking ads from YouTube because they were popping up next to hateful videos, Google is trying yet again to halt the crisis. Alphabet Inc.’s main division is introducing a new system that lets outside firms verify ad quality standards on its video service, while expanding its definitions of offensive content.”
How Do Users Like Snapchat Ads? by Rimma Kats via eMarketer.com Apr. 4, 2017 “Not very often, according to March 2017 research from J.P. Morgan—though Snapchat’s sponsored creative tools appear to be catching users’ attention more than its other ad offerings. More than half of US Snapchat users surveyed said they never engaged with sponsored filters or lenses on the platform.”
Facebook Says One in Five Videos Shared on the Service Are Live Streams by Nick Statt via TheVerge.com Apr. 6. 2017 “Facebook’s big live-streaming bet is starting to pay off. According to the company’s head of video, Fidji Simo, one in five videos shared on the social network is of the Facebook Live variety. The stat, shared by Simo in a public status update on her personal page, reveals that Facebook’s costly and time-consuming shift toward live broadcasting is actually starting to work. Simo also says that the amount of time users spend watching these Live videos has quadrupled in the past year.”
Google Introduces Verified Customer Reviews, Retires Trusted Stores Program by Matt Southern via SearchEngineJournal.com Apr. 4, 2017 “Google is retiring its Trusted Stores program while introducing a brand new way to gain customers’ confidence — verified customer reviews. The key difference between the two review types are that ‘Customer Reviews’ are verified to have been left by customers who have legitimately made a purchase from the business’s website. Therefore, this review type is reserved only for businesses with an online store. ‘Google reviews’ can be left for any type of business, and can technically be left by anyone whether they’re a real customer or not.”
Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!