Last Week in Digital Marketing News – Apr. 24, 2017

Last Week in Digital Marketing News – Apr. 24, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

This week, we’re going with an email theme.  Email for retailers is about to get a big boost from Google. Be sure to check out this prior blog post demonstrating how Commexis feels about the “death” of email marketing.

4 ways AI can improve email marketing by Nandini Rathi via Apr. 19, 2017
“With AI, email marketing isn’t limited to rule-based triggers but has evolved into a means of more in-the-moment personalization. AI has filled in the missing gap between traditional shopping and online shopping with 1:1 personalization. Here are four of the ways AI has changed email marketing for better.”

Study: Email King of Revenue, But Lacking Resources by Jess Nelson via Apr. 20, 2017
“Email marketing is the top-ranking channel for marketing return on investment, according to new research released Wednesday by Adestra and eConsultancy, but the study suggests that marketers still struggle to make email marketing personalized.”

Email shines even brighter with Gmail and Google Wallet by Matt McGowan via Apr. 13, 2017
“Google’s announcement last month that it is integrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right from their email, but also for the email industry itself.
In fact, it’s one of the biggest endorsement to date in email’s role as a highly valued and essential aspect of everyday life.”

Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

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