Last Week in Digital Marketing News – Apr. 3, 2017

Last Week in Digital Marketing News – Apr. 3, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

Online reviews impact purchasing decisions for over 93 percent of consumers, report suggests by Laurie Fullerton via, March 27, 2017
A recent survey shows that poor reputation management could be hurting your brand even worse than we thought.

“With 60 percent of consumers looking at online reviews at least weekly, a recent survey by Podium suggests that 93 percent say online reviews do impact their purchasing decisions. The way consumer engagement with B2B and B2C business has evolved illustrates that 82 percent of consumers do read reviews before making a purchase decision, and 60 percent look at reviews on a weekly basis. Further, the study suggests that two-thirds of consumers (68 percent) are willing to pay up to 15 percent more for the same product or service if they are assured they will have a better experience.”

Get control of your brand’s reputation and monitor your citations closely. You never know what could be hiding in there.

Brand, Ad Safety Issues Spread from Google To Social Media Platforms by Laurie Sullivan via, March 27, 2017
We talked last week about brands going on the defensive after concerns that Google was displaying suggested content and ads on their YouTube pages that the brands felt put their brand capital in jeopardy. The last thing a brand can afford this day is to be associated with toxic, even criminal content.

It seems these same concerns have now spread to social media with brands looking to protect themselves by controlling what kinds of ads and suggested content is being linked to their own.

This should be a very interesting development as brands look to exercise even more editorial control over concurrent ads and content that could de-value their own influence

Snapchat ‘will be bigger than Twitter, Yahoo and AOL with advertisers’ by Mark Sweney via, March 26, 2017
“Snapchat could become more popular with advertisers than Twitter, Yahoo and AOL within three years, with the messaging app company forecast to bring in revenues of more than $3 bn (£2.4bn) a year before the end of 2019.

That bullish forecast is based on advertisers targeting the youth audience that the disappearing photo app has seemingly cornered. More than half (51 percent) of video users on Snapchat are under 24, compared with 23 percent for Facebook and 17 percent for Google’s YouTube, according to Ampere Analysis.

Facebook Just Copied 2 of Snapchat’s Most Popular Features by Lauren Johnson via, March 28, 2017
Perhaps Facebook had some advance notice of the statistics in the above article because it looks like they’ve already been shoring up their defenses against Snapchat—by becoming Snapchat.

If you were concerned that the biggest thing missing from Facebook’s video sharing options was Snapchat-style filters, you’re in luck. If you think these features are bloated and obtrusive, you probably remember what Myspace looked like in its heyday and it’s not a fond memory.

It will be interesting to see if these new features take off within Facebook or if they alienate older users.

Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

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