Last Week in Digital Marketing News – Apr. 3, 2017
Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.
Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.
“With 60 percent of consumers looking at online reviews at least weekly, a recent survey by Podium suggests that 93 percent say online reviews do impact their purchasing decisions. The way consumer engagement with B2B and B2C business has evolved illustrates that 82 percent of consumers do read reviews before making a purchase decision, and 60 percent look at reviews on a weekly basis. Further, the study suggests that two-thirds of consumers (68 percent) are willing to pay up to 15 percent more for the same product or service if they are assured they will have a better experience.”
Get control of your brand’s reputation and monitor your citations closely. You never know what could be hiding in there.
That bullish forecast is based on advertisers targeting the youth audience that the disappearing photo app has seemingly cornered. More than half (51 percent) of video users on Snapchat are under 24, compared with 23 percent for Facebook and 17 percent for Google’s YouTube, according to Ampere Analysis.”
If you were concerned that the biggest thing missing from Facebook’s video sharing options was Snapchat-style filters, you’re in luck. If you think these features are bloated and obtrusive, you probably remember what Myspace looked like in its heyday and it’s not a fond memory.
It will be interesting to see if these new features take off within Facebook or if they alienate older users.
Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!