Last Week in Digital Marketing News – August 14, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

Number of Social Media Users Passes 3 Billion with No Signs of Slowing by Simon Kemp via TheNextWeb.com August 7, 2017

“There’s a ton of great data to parse from this series of great infographics, but the most eye-popping of the numbers is likely the 3 billion number.

The latest Global Digital Statshot from We Are Social and Hootsuite reveals that the number of people using social media around the world has just passed the momentous three-billion mark.
Growth trends show no signs of slowing either, with the number of active social media users growing at a rate of one million new users per day over the past quarter.”

Cloak and Spammer: Facebook Beefs Up AI to Stop Black Hat Pages from Covering Their Tracks by Garrett Sloane via AdAge.com August 9, 2017

“Facebook says it is intensifying its efforts to control scams and fake news by taking a harder line on ‘cloaking,’ a tactic that bad actors use across the web to avoid detection.
Cloaking is a long-time but straightforward practice of so-called black hats online. Fraudulent marketers, pornographers and even racists have used it to disguise their true nature in search results and in social feeds.”

Facebook’s Original Shows to Debut Aug. 10 by Kerry Flynn via Mashable.com August 9, 2017

“Facebook is set to debut original shows made by media partners exclusively for the social network, marking the company’s official entry into the high-end online video world that already includes rivals Amazon, Netflix, Google, and Apple.

It is also a product update, meaning the video tab in Facebook’s mobile app will feature a new section called ‘Watch’ to highlight the initiative. ‘Watch’ will also appear on desktop and Facebook’s TV apps.

The company confirmed the update Wednesday, saying it will start to roll out to a small group of users Thursday before expanding it more widely.”

Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

Phillip Brooks

Digital & Creative Strategist

Emails you will look forward to.

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