Last Week in Digital Marketing News – August 21, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

This Influencer Marketing Shop Created Fake Accounts to Prove That the Industry Is Full of Ad Fraud by Evan Asano via Aug. 11, 2017

According to eMarketer, marketers spent $570 million on Instagram influencer marketing last year, so any percentage of that going towards fake influencers or engagement is significant and represents an enormous amount of money at stake….”

“[Fraudulent accounts are] the latest form of ad fraud afflicting advertisers and brands today seeking to work with social media influencers. To bring the issue to light, we created two fake Instagram influencer accounts. The goal of our experiment was to show how easy it is to create a fake influencer account, and to prove that it’s possible for fake accounts to secure paid brand deals through influencer marketing platforms.”

Judge Orders LinkedIn to Stop Blocking Data-Scraping Firm by the Associated Press via Aug. 15, 2017

“A federal judge in San Francisco has ordered LinkedIn to stop blocking a startup company from scraping LinkedIn personal profiles for data.

U.S. District Judge Edward Chen has sided with San Francisco-based hiQ Labs, Inc., a company that analyzes workforce data scraped from public profiles.

LinkedIn had told hiQ to stop and installed technical blocks to prevent hiQ from accessing otherwise publicly available information on LinkedIn users. Chen gave LinkedIn a day to remove those blocks. Monday’s preliminary injunction is in effect while the case goes to trial.

LinkedIn, which is a part of Microsoft, says it may challenge the ruling.

LinkedIn spokeswoman Nicole Leverich says ‘we will continue to fight to protect our members’ ability to control the information they make available on LinkedIn.’”

Internet Mysteries: Why Does Last-Touch Attribution Persist? by Ross Benes via Aug. 17, 2017

“While the ways to attribute a sale to a given piece of marketing have grown exponentially, many marketers still rely on last-touch attribution, which gives the last channel to present an advertisement to a converting customer the credit for the sale…. we explore why last-touch attribution persists even though it ignores many of the factors that lead to a purchase.”

Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

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