Last Week in Digital Marketing News – August 7, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

How Wannabe Instagram Influencers Use Bots to Appear Popular by Yuyu Chen via August 1, 2017
Many agencies and marketing platforms promote the idea of “micro-influencers,” who are considered more authentic than those with millions of followers. But this cohort — whose following base typically falls in the 10,000 to 100,000 range — are mostly likely to turn to bots to inflate their authenticity… many micro-influencers on Instagram are using bot providers — the costs range from $9 to $40 per month — to generate followers, likes and comments based on certain rules in an automated way. For instance, a user can ask the bot to comment “I love it!” on posts about travel or like images posted from New York City.”

After a Year, Instagram Stories Is Fueling the App’s Rapid Growth by Marty Swant via August 2, 2017
“Instagram’s Snapchat clone hits its first anniversary today, and the Facebook-owned app has spent much of 2017 heavily investing in bringing vertical video and augmented reality filters to the format. As a result, Instagram is growing rapidly, adding 50 million daily users in just two months to hit 250 million daily users in June. In comparison, Snapchat’s own platform had just 166 million as of the first quarter of this year, according to the company’s most recent quarterly earnings.”

Following in Google’s Footsteps, Facebook Tweaks its Mobile News Feed to Show More Fast-Loading Stories by Emil Protalinski via August 2, 2017
“Facebook is going to factor speed into its News Feed algorithm, just like Google does with its search algorithm. Specifically, the social giant will soon ‘take into account the estimated load time of a webpage that someone clicks to from any link in News Feed on the mobile app.’
Facebook users’ network connection will be considered, in addition to the general speed of the corresponding webpage. If Facebook concludes that the webpage will load quickly, ‘the link to that webpage might appear higher in your feed.’”

Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

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