Last Week in Digital Marketing News – Dec. 12, 2016

Last Week in Digital Marketing News – Dec. 12, 2016

We’re all inundated with Digital Marketing News. It’s everywhere.

So how can you sift through the deluge of headlines and extract what is most important to you? Commexis has you covered!  Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and we’ll give you what you need to know so you can start this week off on the right foot.

Social Media Statistics Important to Small Businesses by Matt Mansfield via Small Business Trends, Dec. 6, 2016

There’s a lot of interesting data in here to parse, but here are some highlights:

  • Forty-four percent of local businesses said they depend on social media to generate brand awareness, and 41 percent depend on it to drive revenue.
  • Almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic.
  • Eight percent of social media marketers worldwide said Facebook produced the best ROI.
  • Seven out of 10 professionals describe LinkedIn as a trustworthy source of professional content.
  • Fifty percent of B2B buyers use LinkedIn when making purchasing decisions.

Read on to see what else other small business owners had to say about their social media strategies. I think you’ll find some of these statistics eye-opening.

What Counts as an Intrusive Interstitial? by Aleh Barysevich via Search Engine Journal, Dec. 6, 2016

As part of its crusade to improve user experience, Google has long discouraged what it calls “intrusive” interstitial ads. They’ve warned SEOs that as of Jan. 10, 2017 the search engine will begin penalizing interstitials that fit the company’s definition of intrusive.

But what does Google consider intrusive? Read on to find out. If you’re using anything of these tactics, you have less than a month to fix them.

Google is Replacing Flash in Chrome Once and For All by Ashley Carman via The Verge, Dec. 9, 2016

Mirroring the information about interstitials above, Google also looks to improve user experience by eliminating outdated Flash elements from pages in its Chrome browser. Starting in January, users will need to manually enable any Flash content on a page-by-page basis.

If your site is still running Flash, it’s time to refresh.

Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

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