Last Week in Digital Marketing News – Feb. 20, 2017

Last Week in Digital Marketing News – Feb. 20, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.


Facebook Videos to Autoplay with Sound by Dave Lee via BBC.com Feb. 15, 2017

Facebook apparently wants to return social media to the days of Tom’s Top 8 by turning on Autoplay with sound for embedded video. This is understandably being done to help promote the popularity of Facebook Live videos but we fail to see how this will become anything but a nuisance to casual users.
We predict, it won’t take long before someone makes a plugin to disable this “feature.”

Google Maps App Now Allows You to Create and Share Places You Want to Visit by Ben Lovejoy via 9to5Google.com Feb. 13, 2017

This is a really cool addition to Google Maps. You can now create lists of places that you want to visit and share them with friends. Here’s what Google has to say about it:
Is your bucket list etched in your memory, or scribbled on a dozen post-it notes scattered around your home? Have you ever promised out-of-town guests an email full of your favorite spots, only to never get around to clicking send? Starting today, you can create lists of places, share your lists with others, and follow the lists your friends and family share with you—without ever leaving the Google Maps app (Android, iOS).
Google Maps gets some brownie points in our book for innovation with this feature. We think it will be popular and would love to see a way to integrate it into your daily itinerary. Use it to plan your errands for the day, add a shopping list, or compare vendors!

You Can Now Ask Your Google Home to Buy Things by Chaim Gartenberg via TheVerge.com Feb. 16, 2017

In a move that should surprise virtually no one, Google’s Home device can now be configured to order products directly using Google Express. Simply attach a credit card to your account and you can now order whatever you want simply by asking for it.
Google still has a ways to go before they can truly compete with Amazon and Alexa’s similar feature, but that’s less about the technology and more about the massive ecommerce infrastructure already in place for Amazon’s home device. The issue here is more about how Google Express is a long way off from competing on level ground with Amazon.com.


Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

Phillip Brooks

Digital & Creative Strategist

Emails you will look forward to.

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