Last Week in Digital Marketing News – Feb. 27, 2017

Last Week in Digital Marketing News – Feb. 27, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.


Data Selfie Analyzes Your Facebook Usage to Show What Companies Can Learn About You by Eric Ravenscraft via Lifehacker.com, Feb. 21, 2017
Ever wonder just how much of your personal information is collected by Facebook? A new Chrome plugin called “Data Selfie” gives some excellent insight as to how much data is collected by the social media platform. Despite the depth and breadth of the collection being a little creepy, it’s a fascinating look into just how expansive their data-mining of your personal details are. As a marketer it’s a treasure trove of data and it pulls the curtain back a little on how retargeting data is compiled.

Google Voice Search Records and Keeps Conversations People Have around Their Phones by Andrew Griffen via TheIndependent.co.uk, June 2, 2016
This is an older story but it was resurrected by a post on anonews.co last week. We thought since the we’re already talking Facebook’s data mining of personal information, and we’ve devoted a lot of coverage to voice search in recent weeks, we might as well make this week’s Digital in 90 Seconds into a “Big Brother” theme.
The article also contains this staggering tidbit of information, “Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.”
Be sure to stick around to the end of the article to learn how to disable this “feature” on your own devices.

Building Privacy Right into Software Code by Jean Yang via Phys.org, Feb. 21, 2017
Jean Yang raises some interesting points about privacy and ultimately upon whom the responsibility for safeguarding users’ privacy should lie.
“The best way to avoid these problems is to take the task of privacy protection away from humans and entrust it to the computers themselves. We can – and should – develop programming models that allow us to more easily incorporate security and privacy into software. Prior research in what is called “language-based information flow” looks at how to automatically check programs to ensure that sloppy programming is not inadvertently violating privacy or other data-protection rules.”
That’s a pretty hot take and something that bears consideration. With users’ privacy being so frequently an afterthought, we may need to look at a different philosophy that makes use it into an integral part of coding for new applications and programs.

Everything You Need to Know About Cloudbleed, the Latest Internet Security Disaster by Adam Clark Estes via Gizmodo.com, Feb. 24, 2017
And let’s close out this privacy-oriented theme with some more good news. Cloudflare, one of the internet’s largest security companies has admitted to a vulnerability in the site’s code that potentially exposed millions of users’ data to hackers.  Tavis Ormandy of Google’s Project Zero uncovered a major vulnerability in the Cloudflare code structure. He immediately reported the vulnerability to Cloudflare and their engineers fixed the issue within hours. Unfortunately, the vulnerability had been open for months by that point. It is unclear if anyone accessed the compromised data during that time.
This excellent blog post gives some rational insight to the situation, avoiding the hyperbole many of the other outlets are using to scare readers.


Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

Phillip Brooks

Digital & Creative Strategist

Emails you will look forward to.

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