Last Week in Digital Marketing News – Jan. 16, 2017

Last Week in Digital Marketing News – Jan. 16, 2017

Digital Marketing News is everywhere.

How can you sift through the deluge of headlines and extract what is most important to you?

Commexis has you covered!

Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and we’ll get you clued in.

Paid media spend on social up by 65 percent, Instagram leads growth: Report by Lucy Handley via Jan. 12, 2017
Media company 4C Entertainment has some encouraging news about the growth of social media sites as advertising platforms. They report that brands spent as much as “65 percent more on advertising on Facebook, Twitter, LinkedIn Instagram and Pinterest in 2016 than in 2015, with spend on Instagram showing the highest levels of growth.”
No doubt Instagram’s relatively new “Stories” feature contributed to their meteoric growth. If you’re not using social to amplify your brand’s reach and find new consumers, you’re going to be left in the dust. Social media marketing should be a part of your brand’s digital marketing arsenal.

Your News Feed will never be safe again: Facebook Live can now be broadcast from computers by Brett Williams via Jan. 12, 2017
Facebook Pages now have the ability to go live via web browser, meaning that desktops can tread into spaces once the exclusive domains of mobile devices.
If you were hoping Facebook Live was a passing fad, prepare to be disappointed. Facebook Live can now be leveraged by brands using any computer or mobile device capable of connecting to the internet. As the team at Commexis has been predicting for a while, this is a medium that is poised to explode in 2017. Look for big brands to pave the way.

YouTube launches ‘Super Chat,’ a way for creators to make money from their live streams by Sarah Perez via Jan. 12, 2017
In an interesting reverse-twist, viewers on YouTube live streams can now pay to have their messages to content creators stand out during live streaming events.  Dubbed “Super Chat,” the new feature allows fans to highlight their message and have their comment pinned on the stream.
The idea is interesting, but we wonder what kind of controls creators are able to exercise on this. YouTube comments and streaming conversations can be pretty…salty (not to mention spammy) and this looks like it could be an avenue for trolls to dominate live streams and ruin the experience for others.

Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

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