Last Week in Digital Marketing News – Jan. 23, 2017

Last Week in Digital Marketing News – Jan. 23, 2017

Digital Marketing News is everywhere.

How can you sift through the deluge of headlines and extract what is most important to you?

Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will Clue You In.


Yahoo Faces SEC Probe Over Data Breaches by Aruna Viswanatha & Robert McMillan via The Wall Street Journal, Jan. 23, 2017
On the heels of multiple data breaches affecting more than one billion users, Yahoo may now be under investigation from the SEC for not disclosing the hacks sooner.
It’s speculated that employees within the company had knowledge of these hacks as far back as 2014 but may have suppressed the data in fear of its possible effect on the Verizon merger that’s been “on-again, off-again” for months.
It will be interesting to see who falls on the sword for this one. It could wind up costing a lot of people a LOT of money.

Matt Cutts Resigns from Google, Confirms He’s Staying With the US Digital Service by Matt Southern via SearchEngineJournal.com, Jan. 19, 2017
If you work in SEO, Matt Cutts is a name with which you’re intimately familiar. As head of the search engine company’s webspam team, Cutts was the de facto “voice” of Google when it came to interactions with SEO professionals for many years.
Cutts announced that his leave of absence from Google is permanent and that he’s staying with the US Digital Service full-time.

Alexa and Google Assistant Have a Problem: People Aren’t Sticking with Voice Apps They Try by Jason Del Ray via Recode.com, Jan. 23, 2017
We’ve been preaching the rise of voice search for a while now, and if sales figures from the recent holidays are any indication, home assistants like Amazon Echo and Google Assistant have arrived in a big way. That said, it looks like there’s still some growing pains among the early adopter community with the voice apps that extend the devices’ reach to mobile devices and phones.
Don’t mistake this hiccup as having long-term ramifications on the long-term prospects for voice search. Google is preparing for it, you should be, too.
As with other “new” technology, it’s not usually the first product that succeeds, it’s the best one. Choose carefully.


Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

Phillip Brooks

Digital & Creative Strategist

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