Last Week in Digital Marketing News – Jan. 30, 2017

Last Week in Digital Marketing News – Jan. 30, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will Clue You In.

Facebook Just Added Support for Physical Security Keys and That’s a Big Plus by Freia Lobo via, Jan. 27, 2017
Sometimes, it seems not a day goes by without some kind of hacking scandal going public. Just this week, hackers got into CNN’s official Facebook accounts and some consumers of WWE’s premium content platform also had their accounts compromised.
While two-factor authorization is now a more pervasive offering on bigger platforms for the safety conscious, Facebook is going to take it one step further. If you’re used to using a crypto key to login to a VPN for work, you’ll see a lot of similarities with this system.
These days it almost seems like it’s not a matter of if you’re going to get hacked, it’s when. You should make use of whatever tools you can get your hands on to protect your data.

Snap Plans to Publicly File for Its Much-Anticipated IPO Late Next This Week by Kara Swisher via, Jan. 27, 2017
Snap, Inc.’s holdings are being valued in the neighborhood of $25 billion. That’s a lot of money for letting users superimpose puppy faces over their their own.
As a social media app, Snapchat’s popularity has been nothing short of meteoric, But as an advertising platform, its influence has lagged behind. As of 2016, Snapchat has a 31.6 percent share of social networking users in the U.S., but only 2.3 percent of the ad network dollars spent on the other major platforms.

Facebook Messenger Begins Testing Ads…and They’re Big by Sarah Perez via, Jan. 25, 2017
The latest step in Facebook’s relentless quest to monetize everything under the sun, the social media giant has begun experimenting with ads embedded within its Messenger app. Early reports are that the ads are mostly intended for users who reach out to brands via Messenger and that they will not clutter up your conversations with family, friends, former co-workers or people you haven’t seen in person since high school.
If you’re a brand on Facebook, the following should be VERY interesting to you: “Messenger today has over a billion monthly users which could be reached through advertisements like this. The company also notes that people are sending over 1 billion messages to brands [emphasis ours] per month.” That’s a lot of exposure.
We’ll keep an eye on this.

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