Last Week in Digital Marketing News – July 17, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

Facebook Is Getting Ready to Test Paid Subscriptions with Publications by Lucia Moses via July 10, 2017
“Facebook is moving ahead on plans to let people subscribe to publications through Instant Articles. Nothing’s final, but the current thinking is that it will support publications with metered paywalls and freemium models, said a source familiar with the briefings. These options would seem to accommodate metered publications including Facebook skeptic The New York Times; and The Wall Street Journal and The Economist, which make a certain selection of articles free and put the rest behind a paywall.

Facebook seems to have made other concessions to publishers. They’ll have access to all subscriber data, according to the source, which publishers want so they can understand their audience better. A controversial proposal to let people buy bundles of publications from different companies is now off the table. Publishers also are expected to have full control over pricing.”

Pandora Is Teaming with Foursquare to Show Its Advertisers Whether Their Campaigns Drive Offline Sales by Christopher Heine via July 12, 2017
“Thanks to a partnership being announced today with Foursquare, Pandora advertisers can now get data about whether their campaigns drive foot traffic. Sandwich chain Subway and Connecticut casino Mohegan Sun are currently testing whether the music-streaming service’s mix of audio, video and display ads drive brick-and-mortar patronage.

‘[We are] helping advertisers understand throughout the purchase funnel by vertical if their advertising is working,’ said Keri Degroote, vp of research and analytics at Pandora. ‘This is just one example of how we are helping [fast-food] and retail categories drive in-store purchases.’

To do so, Degroote’s team will utilize stats from Foursquare’s 17-month-old Attribution by Foursquare service, which offers advertisers data such as store visits, incremental foot traffic, campaign lift, return-on-advertising stats and reach numbers as they pertain to impressions and devices. The system also entails audience insights like geography, age, gender and customer loyalty.”

Microsoft Launches New Email Marketing and Invoicing Tools for Small Businesses by Frederic Lardinois via July 10, 2017
“In the shadow of its Inspire partner conference, Microsoft today launched in preview three new tools for small businesses: Microsoft Connections, Microsoft Listings and Microsoft Invoicing. These join the company’s existing stable of small business tools like Microsoft Bookings and the Outlook Customer Manager.

Microsoft Connections allows its users to create Mailchimp-like email marketing campaigns. The new service, which is available on the web, Android and iOS, will offer the usual trappings of an email marketing campaign tool, including the ability to manage subscribers, monitor campaign performance (open rates, clicks, new customers, redemptions, etc.) and, of course, create the actual campaigns. While the details about how exactly the service works remain sparse, Microsoft says it will offer users a number of pre-designed templates for their newsletters and ‘simple ways for people to join your mailing list or unsubscribe.’ A company spokesperson also told us that the new tools will be available at no extra cost.”

Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

Join the Commexis mailing list