Last Week in Digital Marketing News – July 24, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

Amazon Launches Shopping Social Network Spark for iOS by Angela Moon via July 19, 2017
“ Inc. has launched a social feature called Spark that allows members to showcase and purchase products on its platforms, the retail giant’s first clear move into the world of social media.

Spark, which is currently only available for Amazon’s premium paying Prime members, encourages users to share photos and videos, just like popular social media platforms Instagram and Pinterest. The new feature publicly launched on Tuesday for use on mobile devices that use Apple’s iOS operating system.

Spark users can tag products on their posts that are available on Amazon and anyone browsing the feeds can instantly find and purchase them on the platform. Users can also respond to posts with ‘smiles,’ equivalent to Facebook’s ‘likes.’”

Google Analytics Adds Ask Intelligence; Ask Google Analytics Questions & Get Answers by Barry Schwartz via July 19, 2017
“Google announced yesterday a major step in their Google Analytics platform. The ability to simply ask it a question about your web site data and it comes back with a report. This feature is called Ask Analytics Intelligence.

From Google: This feature, which uses the same natural language processing technology available across Google products like Android and Search, is rolling out now and will become available in English to all Google Analytics users over the next few weeks.”

LinkedIn Jumps on Video Sharing Bandwagon by Carissa Lintao via July 14, 2017
“Linkedin now allows users to upload native video through its app. Videos can be shot horizontally or vertically and like Facebook, will play automatically when browsing. Video creators can record up to 10 minutes of video and will have access to analytics such as view count, likes, and shares.

LinkedIn is also adding their own spin to the video feature by sharing information about video viewers. This information includes where the viewers currently work and their job titles.”

Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

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