Last Week in Digital Marketing News – June 5, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.


Video Ads Now Half of App Marketer Spend by Gavin O’Malley via MediaPost.com, June 1, 2017
Video ads now account for 50 percent of all app install marketer spend, according to AdColony’s latest App Install Marketing Survey.

Full-screen video ads accounted for a full 25 percent of that spend — while in-feed and social video made up 7 percent and 16 percent, respectively — according to the mobile video ad company.

Google Attribution Merging AdWords, Google Analytics and DoubleClick Search by Barry Schwartz via SEORoundTable.com, May 24, 2017
Google announced their intentions to rid of last-click attribution and replace it with Google Attribution. Google Attribution is Google’s effort to give you a complete view of the customer journey from start to finish and beyond. Google said this makes it “possible for every marketer to measure the impact of their marketing across devices and across channels — all in one place, and at no additional cost.”

This goes across display, video, search, social, and on your site or app. How? Well, Google uses AdWords, Google Analytics and DoubleClick Search to integrate the data to give you a complete picture:

Google Attribution

Facebook’s ‘Personal Fundraisers’ Exit Beta, Now Support Raising Money for Sports Teams and Communities by Sarah Perez via TechCrunch.com May 24, 2017
Facebook announced today it’s expanding its online fundraising tools – basically, Facebook’s own take on a GoFundMe-type service – to include support for community fundraisers as well as those for sports teams. The company had first launched its personal fundraising tools in March of this year, allowing users to raise money for educational, medical or pet medical needs, public crises, natural disasters, personal emergencies, and funerals or loss.

That launch, however, was considered a beta test. Today, Facebook says the product is publicly available for all users in the U.S. who are over 18 years of age.

With the new supported categories, Facebook users are now able to raise money for things like neighborhood services, community improvements or environmental improvements, Facebook explains. Or, in the case of sports teams, people can raise money for equipment, competitions or team fees.


Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

Phillip Brooks

Digital & Creative Strategist

Emails you will look forward to.

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