Last Week in Digital Marketing News – Mar. 20, 2017

Last Week in Digital Marketing News – Mar. 20, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.


Google Earns 78 Percent of $36.7B U.S. Search Ad Revenues, Soon to Be 80 Percent by Ginny Marvin via SearchEngineLand.com, Mar. 14, 2017

In a case of the rich getting richer, Google’s domination of the ad market for U.S. search is only getting more extensive. eMarketer predicts that thanks to mobile, Google will rake in nearly 78 percent of U.S. search ad revenues in 2017.

That’s not to say that the opportunity for other parties isn’t there. In fact, there are gains across the board for search ad revenues for Microsoft, Yelp, and Amazon as well.

With overall ad spend expected to increase nearly 17 percent by 2019, there’s room for growth for all channels.

Google’s New Encoder Makes JPEGs Up to 35 Percent Smaller by Chaim Gartenberg via TheVerge.com Mar. 17, 2017

“Speed is everything on the internet, and as a general rule of thumb: the smaller the file, the faster it’ll load. To help with that, Google created a new open-source JPEG encoder that will purportedly reduce the file sizes of images while maintaining picture quality, allowing websites to load faster.”

Google is again putting more and more tools into the hands of developers that will help improve user experience. Faster loading sites means better bounce rates (especially on mobile) and the fact that site speed is in itself a ranking factor should give you all the proof you need as to what Google thinks is important.

Study Finds Snapchat Isn’t Impressing Marketers by Justin Kerby via SocialMediaToday.com Mar. 17, 2017

RBC Capital Markets recently surveyed more than 1,600 marketers, and the results show troubling news for Snapchat.

Twitter, Facebook, LinkedIn, Google, Yahoo, AOL and YouTube, Snapchat only outperformed AOL in terms of ROI, scoring a 3.43 out of a possible 8 points, according to the survey (AOL scored a 2.88).

Not surprisingly, Google (6.98) and Facebook (6.72) came out on top, performing twice as well as Snapchat, RBC said.


Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

Phillip Brooks

Digital & Creative Strategist

Emails you will look forward to.

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