Last Week in Digital Marketing News – Mar. 27, 2017

Last Week in Digital Marketing News – Mar. 27, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.


Opportunism Knocks: Marketers and Media Take On Google by Lucia Moses and Shareen Pathak via Digiday.com Mar. 24, 2017

Some big-name brands have pulled their ads from YouTube and over objectionable content they see as diluting the value of their advertising and hurting their brand equity.

Verizon, AT&T and Johnson & Johnson are just some of the brand that have pulled all advertising from YouTube amid a growing international controversy concerning extremist content on the Google-owned video platform. This content includes videos promoting terrorist groups like ISIS.

YouTube parent company Google addressed the situation by promising “increased brand safety levels and controls for advertisers” by way of Google’s Partner Program and “safer” default settings on videos, among other changes but it remains to be seen if this is enough to assuage the advertisers or their agency partners.

Google thaws (a little) on defamation cases by Chris Silver Smith via SearchEngineLand.com Mar. 20, 2017

For victims of online defamation, their only remedy is often a request through Google to prevent the offending site from being indexed and showing up in the SERPs. It’s a complicated process requiring a subpoena, some detective work to track down IP addresses and obtaining an injunction.

This is often a process that Google follows with reluctance, understandably, as they don’t want to develop a reputation as a censor. But Chris Silver Smith reports that the process has of late become even more protracted due to reticence on Google’s part.

It remains to be seen if this is a temporary issue or something that the search giant is likely to push back on. If your online reputation is being besmirched, it looks like you might be out of luck—at least for a while.

Facebook Is Finally Offering Header Bidding to Publishers on a Broader Scale by Marty Swant via Adweek.com Mar. 22, 2017

Facebook announced that it will be debuting header bidding on the Facebook Audience Network with six ad-tech partners: AppNexus, Amazon Publisher Services, Index Exchange, Media.net, Sonobi and Sortable.

“Header bidding lets publishers auction inventory to multiple potential buyers at once before taking the highest offer—a pivot away from the traditional “waterfall” programmatic approach of stopping at the first acceptable offer. Header bidding has become a growing trend that some say helps democratize the programmatic buying process for advertisers while also increasing revenue for publishers.”


Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

Phillip Brooks

Digital & Creative Strategist

Emails you will look forward to.

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