Last Week in Digital Marketing News – May 15, 2017

Last Week in Digital Marketing News – May 15, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.


Facebook Admits Its 10th Measurement Mistake Since September by Tim Peterson via MarketingLand.com, May 16, 2017
Facebook’s credibility woes continue as the company disclosed its 10th (!) measurement error within the last 12 months.
Facebook incorrectly charged advertisers for link-based video carousel ads that ran on its mobile site when clicked on by smartphone users, the company announced Tuesday. Facebook is refunding the affected advertisers in full.
This is just the latest error that is eroding advertisers’ trust in the brand, which continues to lose credibility with each subsequent error.

Google to Launch a Jobs Search Engine in the U.S. by Sarah Perez via TechCrunch.com, May 18, 2017
Google announced the launch of a jobs search engine in the U.S. The service will focus on all types of jobs – from entry-level and service industry positions to high-end professional jobs. It will also leverage Google technologies like machine learning and AI to better understand how jobs are classified and related, among other things.
“46 percent of U.S. employers say they face talent shortages and have issues filling open job positions,” explained Pichai. “While job seekers may be looking for openings right next door – there’s a big disconnect here…We want to better connect employers and job seekers through a new initiative, Google for Jobs.”

Tech Adoption Climbs Among Older Adults by Monica Anderson and Andrew Perrin via PewInternet.org May 17, 2017
It’s time to update your marketing personas. Pew Research Center data shows that roughly two-thirds of those age 65 and older go online and a record share now own smartphones – although many seniors remain relatively divorced from digital life.
Seniors ages 65 to 69 are about twice as likely as those ages 80 and older to say they ever go online (82 percent versus 44 percent) or have broadband at home (66 percent versus 28 percent), and they are roughly four times as likely to say they own smartphones (59 percent versus 17 percent).


Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

Phillip Brooks

Digital & Creative Strategist

Emails you will look forward to.

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