Last Week in Digital Marketing News – May 15, 2017

Last Week in Digital Marketing News – May 15, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

The Online Marketplace That’s a Portal to the Future of Capitalism by John Herrman via May 3, 2017
Services like Wish — through which American consumers can mainline goods directly from the manufacturing chaos of China — may be harbingers of the end of retail as we know it.

Buoyed by an obscure trade agreement called ePackets, Americans are now using Wish and similar apps to purchase products directly from their countries of origin. In a time when retail continues to struggle to keep up with eCommerce, this will only do more to steal market share from traditional brick-and-mortar locations.

Worldwide Social Video Ad Spending Levels Off (for Now) by eMarketer May 9, 2017
Thanks to heavy promotion by top platforms like Facebook, YouTube, Twitter and Snapchat, spending on social video ads has experienced a surge in many markets around the world. But according to a new analysis, advertiser investments in this rapidly growing format have hit a temporary rough spot.

According to a forecast examining social video’s share of ad spending among advertisers worldwide between Q1 2016 and Q1 2017 by online advertising firm Kenshoo, investment in the format appears to have hit a plateau. While social video ad spending share saw continuous increases between Q1 and Q4 of 2016, Kenshoo noted there was a slight decline during the first quarter of this year on its platform.

Marketers Plan to Increase PR Spending Over the Next 5 Years, According to New Report by Erik Oster via May 9, 2017
Marketers plan to increase both internal staffing and overall spending on public relations over the next five years, according to a new report conducted by the Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism.

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period. Over the current year, 16 percent of respondents said they planned to increase internal PR staffing and 25 percent said they planned to increase overall spending on PR.

Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

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