Last Week in Digital Marketing News – May 29, 2017

Last Week in Digital Marketing News – May 29, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.


In a Study of ‘Interruptiveness,’ Pre-Roll Comes Out on Top via eMarketer.com, May 19, 2017
In a result that could easily be termed as obvious, smartphone, users have said pre-roll ad formats felt less interruptive compared with mid-roll and other out-stream formats.
“A recent report by IPG Media Lab and YuMe recruited 6,864 participants and directed them to watch video content based on their interests and then rate their ad experience…”

Millennials Most Likely to Engage with Email Marketing by Jess Nelson, via MediaPost.com, May 23, 2017
Last week, we talked about the growth of social media use by older Americans and how that might affect advertising strategies. This time, we’re sharing data that would seem to conclude that for millennials, the marketing email remains one of the more effective tactics to spur them to action.
“Millennials are the most likely generation to engage with marketing emails, according to a study released…by Campaigner. The email marketing company surveyed 761 consumers who made a purchase online between April 20 and April 26, 2017, to investigate generational differences in marketing preferences.”

Finally, a double-dip of AMP news from last week’s Google Marketing Next Keynote (we talked about this briefly in the podcast):
Publishers Can Now Use Video Ads Through Google’s AMP Pages by Marty Swant via AdWeek.com, May 19, 2017
Google Is Adding Its Fast-Loading Mobile Pages to Search and Display Ads by Lauren Johnson via AdWeek.com May 23, 2017
Both of these updates further illustrate Google’s commitment to improving site speed and user experience, which should bode well for sites that are built with a mobile-first philosophy.


Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

Phillip Brooks

Digital & Creative Strategist

Emails you will look forward to.

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