Last Week in Digital Marketing News – Nov. 28, 2016

Last Week in Digital Marketing News – Nov. 28, 2016

We’re all inundated with Digital Marketing News. It’s everywhere.

So how can you sift through the deluge of headlines and extract what is most important to you? Commexis has you covered!  Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and we’ll give you what you need to know so you can start this week off on the right foot.

Facebook Ad Revenue Has Overtaken Traditional Media (Report) by Matt Pressburg via The Wrap Nov. 23, 2016

Mark Zuckerberg’s repeated denials that Facebook is simply a social media platform grow less and less convincing.

On the heels of a Pew Research Poll showing that more than half of Americans get their news from Facebook, analysis of the social media giant reveals that its $9.1 billion in advertising revenue over 2016 put it ahead of media giants such as Disney and Comcast/NBCUniversal.

Facebook Said to Create Censorship Tool to Get Back into China by Mike Isaac via The New York Times Nov. 22, 2016

The hits keep on coming for Facebook.

Several high-ranking employees have left the company over concerns with its development of a censorship tool to make inroads into China.

Facebook has long eyed China’s 1 billion potential users with hunger, and it seems they are willing to ignore some of their purported core values just to get their foot in the door there.

Zuckerberg reportedly said of the tool, “It’s better for Facebook to be a part of enabling conversation, even if it’s not yet the full conversation,” which seems like a slippery slope in terms of logic.

Google Testing Images in Sitelink Extensions by Ginny Marvin via Search Engine Land Nov. 21, 2016

Google has attempted to add images to its text ads before, but it didn’t stick. Now, they’re experimenting with some new ways to display them within the context of mobile ads.

Dubbed, “visual sitelinks” these image-based links are displayed in carousel format below the text ad returned as part of the search query.

Google is always experimenting. Only time will tell if this idea will roll out to other ad types, but you can be sure that something along these lines is coming, even if the final result doesn’t wind up looking exactly like this.

Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

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