Last Week in Digital Marketing News – Sep. 11, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

Scandal Prompts FTC to Crack Down on Social Media Influencers by Kellen Beck via Sep. 8, 2017

The FTC updated their Endorsement Guides on Thursday to reflect their more defined stance against social media influencers not disclosing their connections to brands they promote, and provided a clear list of dos and don’ts for influencers:

  • Clearly disclose when you have a financial or family relationship with a brand
  • Don’t assume followers know about all your brand relationships
  • Ensure your sponsorship disclosure is hard to miss
  • Don’t assume disclosures built into social media platforms are sufficient
  • Treat sponsored tags, including tags in pictures, like any other endorsement
  • Don’t use ambiguous disclosures like “Thanks,” #collab, #sp, #spon, or #ambassador
  • On image-only platforms like Snapchat, superimpose disclosures over the images
  • Don’t rely on disclosures that people will see only if the click “more”

Google Attribution: Is Google Stepping in Because No One Else Would? by Andrew Goodman via Sep. 7, 2017

Advertisers — especially PPC junkies — want to pay for the highest-converting, most relevant traffic possible. That’s been the obsession of our corner of the digital world for some years now.

Yet in other corners, key players have been roundly accused of taking a wait-and-see approach when it comes to advertisers paying for the least credible, most fraudulent ad impressions and clicks possible.

The problem isn’t an imaginary one. The industry remains plagued with ad platforms that make threadbare claims to effectiveness.

Google is now aiming squarely at both the opportunity and the problem — because most others won’t. They’re rolling out a free version of a powerful, unified marketing attribution solution (now called Google Attribution, available in beta to select advertisers).

Kids Digital Ad Market Expected to Hit $1.2 Billion by 2019 by Dean Takahashi via Sep. 8, 2017

The kids digital advertising market is expected to hit $1.2 billion and represent 28 percent of all advertising directed at kids, according to a report by accounting firm PwC. Digital kids company Super Awesome commissioned the report.

In the past, kids were targeted almost exclusively through TV spending. But the PwC Kids Digital Advertising Report 2017 found that the under-13 audience has shifted its attention to digital media consumption on platforms such as smartphones, tablets, and PCs. The reported measured the ad markets in the U.S. and the United Kingdom.

Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

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