Last Week in Digital Marketing News – Sep. 25, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

Uber Sues Mobile Agency Alleging Ad Fraud by Suzanne Vranica and Alexandra Bruell via Sept. 19, 2017
Uber Technologies Inc. has filed a lawsuit against Fetch Media Ltd., a mobile ad agency owned by ad giant Dentsu Inc., alleging the agency misrepresented the effectiveness of its mobile ads, failed to prevent ad fraud and didn’t return rebates owed to Uber.

The ride-hailing company is suing Fetch for breach of contract, fraud and negligence, among other allegations.

In the complaint, Uber said it hired Fetch to purchase and place mobile ads that direct potential new riders and drivers to download the Uber app. Uber said it only pays for ads that lead to app installations, new sign-ups or first trips. Fetch coordinated multiple ad networks to purchase ad inventory from a variety of publishers on behalf of Uber, according to the suit.

Can Brick and Mortar Compete with Digital on Price? by Andria Cheng via Sept. 19, 2017
Brick-and-mortar retailers may be able to wow shoppers with wonderful touch-and-feel experiences and in-person customer service, but they are still at a big disadvantage when it comes to price—a key purchase factor for many consumers.

From apparel and furniture to televisions and sporting goods, prices of goods are declining. But online prices are dropping at a much faster rate than in-store price tags, according to Adobe’s Digital Price Index study, which compares the prices of baskets of comparable goods online against those in the Consumer Price Index (CPI) measured by the US Department of Labor Bureau of Labor Statistics. The study, which looks at a total of 18 product and service categories, suggests that price deflation can be seen in most categories, whether online or in physical stores, but the declines are more distinct online.

Pinterest is launching a self-serve platform to make it easier for brands to work with influencers by Tanya Dua via Sept. 19, 2017
Pinterest has unveiled a new self-serve tool which promises to help advertisers connect with influencers and quickly develop ads for the visual search platform at scale.

The custom tool automates the process for brands wishing to work with content creators via Pin Collective – Pinterest’s own network of external influencers who help brands develop Pinterest-friendly creative. The custom tool has been developed in partnership with the digital influencer tech company Popular Pays.

Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

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