Last Week in Digital – Nov. 7, 2016

Last Week in Digital – Nov. 7, 2016

We’re all inundated with Digital Marketing News.

So how can you sift through the deluge of headlines and extract what is most important to you? Commexis has you covered!  Each Monday our experts tell you what went down last week. Give us 90 seconds, and we’ll give you what you need to know so you can start this week off on the right foot.

Here are last week’s highlights:

Here is what you need to know about Facebook’s Q3 earnings call

  • Video will overtake text for content sharing.
  • Soon, your ad-blocker will stop working on your desktop
  • Facebook is reaching capacity for video ads
  • Growth has been huge, like 1.79 billion users huge.

What does this have to do with my campaign?

See that number? The one that said 1.79 Billion people? If you are not advertising on Facebook, you really aren’t engaged in a real digital marketing campaign.

h/t The Wall Street Journal

Twitter is now offering brands customer service chatbots to use direct messages

Quick questions, quick answers: this is how brands and their consumers can use direct messaging on Twitter. While this has always been available on Twitter, last week Twitter announced that brands can work with third party vendors to build automated message platforms specifically for the brand.

What does this have to do with my campaign?

Think about it, if you are an e-com store or a local restaurant that delivers, you can now have an automated system via Twitter than can answer simple questions that normally take up valuable employee time.

“What is the status of my order?”

“Do you have SKU No. 33442 available in XL?”

“What is your Soup Du Jour?”

The average customer just wants their question answered in a hurry, now you can do it. It’s time to embrace this component of social customer service/social selling.

h/t Adweek

Google/YouTube ran a secret video test to get a sense of what works in mobile video

The Google Unskipple labs ran 16 different videos changing up the pacing, the layout and other factors. Faster paced videos performed better than the slower version, horizontal performed better than vertical (Snapchat disagrees with this.) Campaigns with captions work better than caption-less campaigns and super captions performed a little better than straight captions.

What does this have to do with my campaign?

If you are about to start a video campaign or if you are not seeing the results you thought you would, read this article and make the necessary changes:

h/t AdAge

Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

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