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Digital Marketing Data Consulting & Strategy

Having ROI data is great, having a team of experts who can help you understand and improve it is better.

If you’re like most business owners or CFO’s, you’ve wondered why you’re not seeing an ROI from your marketing campaign.

So you look to the marketing team or agency for answers and you are normally greeted with a vanity metric report or a revenue report solely based on your ad spend. As a successful business person or CFO, financially you know this does not make sense. So, you then start the task of looking for a new agency or in-house marketing team….again. But what if it wasn’t your agency or marketing team’s fault at all? The way we have all been historically developing marketing strategies and then calculating the ROI from our investment is now totally obsolete.

In the post-COVID world, to reach a profitable ROI with your marketing investment in the uber-competitive digital marketing landscape,  it’s critical to set a revenue goal, understand where your sales pipeline is failing, where along the “Digital Buyer’s Journey” you need to address those failures and what it will cost to eliminate them. This is not something your marketing team or agency can pull together because quite frankly, it’s not their job. There is a data gap between the business owner or CFO and the marketing team. That is what we eliminate, the data gap. Our dashboard and consulting services will make sense of the marketing numbers so you can clearly understand the return on your marketing investment and what needs to be done to improve it.

Data Points We Focus On

Revenue Goals and Close Rates

Sales Pipeline Deficiencies

Paid Digital Marketing Platform Investment Allocations

Digital Buyer’s Journey Map Performance/Google Analytics

Customer Acquisition Costs

Marketing Budget Adjustments and Gross Margins

Campaign ROI (Quarterly/Yearly)

Implementation and management services we offer:

  • Facebook ads
  • LinkedIn ads
  • Google PPC
  • Google Display
  • Google Maps
  • Spotify ads
  • YouTube ads
  • Twitter ads
  • Snapchat ads
  • Programmatic Advertising
  • Direct To Publisher Advertising
  • Email marketing
  • Search Engine Optimization

Digital platforms we work on:

  • Google
  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • LinkedIn
  • Microsoft Audience Network
  • Spotify
  • Snapchat
  • Constant Contact
  • Mailchimp
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Ready to get started?

If you are interested in working together or have any questions, we are here to help. Let’s work together to get you where you deserve to be.

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