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Media Category: Podcast

Measuring Marketing Return on Investment on Not Another Marketing Podcast

Commexis Managing Partner Len Ward recently sat down with Jon Tromans of Not Another Marketing Podcast to discuss measuring a marketing return on investment.

Pipeline Deficiencies: Hidden Marketing Campaign Killers | Building a Better CAC #10

Pipeline deficiencies can turn a great campaign into a complete failure if left unfixed. In today's episode, Matt and Len discuss these pipeline deficiencies and the way our ROI Reporting Dashboard can help identify these issues.

Client Interaction Time: The Hidden CAC Expense| Building a Better CAC #8

Today we're discussing a commonly forgotten expense in a business' CAC: client interaction time. Matt and Len discuss how this can effect your business' ability to grow, as well as offer some tips on how to best track your time.

The Customer Acquisition Cost Super Episode | Building a Better CAC #7

Today we're discussing a variety of questions and concerns regarding the Customer Acquisition Cost. What makes up the CAC? Why is it a bad idea to remove marketing efforts from your Customer Acquisition Cost? And more! 

What Is My Investment in Digital Marketing? | Building a Better CAC #4

Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. Today, we’re focused on question five: What is my investment in Digital Marketing?

What is the Lifetime Value and Lifetime Value Ratio of My Customer? | Building a Better CAC #3

Today’s episode continues a six part series focused on our 3:1 in 18 process. Today we’ll be focused on two questions: What is the Lifetime Value of My Customer? What is My Target Lifetime Value Ratio of my Customer?

What is My Customer Acquisition Cost? | Building a Better CAC #2

Today’s episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today’s question: What is a Customer Acquisition Cost?

What is My Revenue Target? | Building a Better CAC #1

Today’s episode begins a six part series focused on our 3:1 in 18 process. Today’s question: What is my Revenue Target?

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