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Media Category: Podcast

Client Interaction Time: The Hidden CAC Expense| Building a Better CAC #8

Today we're discussing a commonly forgotten expense in a business' CAC: client interaction time. Matt and Len discuss how this can effect your business' ability to grow, as well as offer some tips on how to best track your time.

The Customer Acquisition Cost Super Episode | Building a Better CAC #7

Today we're discussing a variety of questions and concerns regarding the Customer Acquisition Cost. What makes up the CAC? Why is it a bad idea to remove marketing efforts from your Customer Acquisition Cost? And more! 

What Is My Investment in Digital Marketing? | Building a Better CAC #4

Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. Today, we’re focused on question five: What is my investment in Digital Marketing?

What is the Lifetime Value and Lifetime Value Ratio of My Customer? | Building a Better CAC #3

Today’s episode continues a six part series focused on our 3:1 in 18 process. Today we’ll be focused on two questions: What is the Lifetime Value of My Customer? What is My Target Lifetime Value Ratio of my Customer?

What is My Customer Acquisition Cost? | Building a Better CAC #2

Today’s episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today’s question: What is a Customer Acquisition Cost?

What is My Revenue Target? | Building a Better CAC #1

Today’s episode begins a six part series focused on our 3:1 in 18 process. Today’s question: What is my Revenue Target?

The Buyers Journey

Earnings Season Q3 2019! – The Buyer’s Journey 101

Earnings season is here! Today we’re looking at the the top digital marketing platforms and how they held up.

The Buyers Journey Woman on Phone

Voice Search SEO: How To Make Your Content Get Noticed – The Buyer’s Journey 99

Voice search and voice assistants are rapidly gaining popularity in the U.S. According to eMarketer, 111.8 million people in the US will use a voice assistant at least monthly this year.

The Buyers Journey

The Buyer’s Journey: Where And How To Spend Your Digital Marketing Budget – The Buyer’s Journey 97

The purple cow is a common marketing term that originates from Seth Godin’s book The Purple Cow. In essence, your business’s purple cow is something that differentiates it from the competitors.

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