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Facebook and Google Determine Your Customer Acquisition Cost – Not You

You have lost control of how you allocate the components of your customer acquisition cost.

The current bidding environment is the centerpiece for building a customer acquisition cost model and that environment consists of Facebook and Google. Those who understand this are excelling, those who continue to fight it are failing. In 2020 and maybe 2021, trade shows are done, networking is severely impacted, cold call prospecting is on the ropes and the decline of traditional is more evident now than ever before.

  • $33.8 Billion Dollars – 2020 Q1 Google (Alphabet)Earnings
  • $17.75 Billion Dollars – 2020 Q1 Facebook Earnings

That’s $50 Billion Dollars between the two in 90 days.

Start here and only here…..

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