Google released an algorithm update that will help featured snippets stay fresh and up to date. Here’s what you need to know.

A Feature for The Featured Snippets

Google’s Vice President of Search Pandu Nayak announced on their blog an update to featured snippets that aims to keep them up to date. In essence, Nayak explains that sometimes searches must be timely, such as income tax brackets. You’re likely looking for the 2019 answer.

Other times, searches are more evergreen. Searching for why a sunset is red isn’t likely to have much variance in answer. Nayak says, “Here are some examples where fresh featured snippets are especially helpful. You might be looking for information that is updated on a regular basis, like the next full moon, the winner of a reality TV show, or upcoming holidays. ”

Sometimes information changes over time, such as release dates.

Finally, Google will also be adding support for alerts on recalls. Here’s a recall image before an update.

After the update, the snippet now points to much more accurate information.

Google plans to continue to tweak this algorithm to ensure the most update to date and factual information is presented. At the moment there’s no secret to getting your site featured as a featured snippet. However, you increase your change by having quality content, and now by having up-to-date information, too.

Check out our next episode where we’ll discuss new updates to Google’s featured snippet algorithm.

Tune into more of The Buyer’s Journey by checking out our YouTube and Soundcloud, and take us on the go on the iTunes, TuneIn, Google Play Music, and Stitcher.

Want to stay up to date with all things Commexis? Please join our mailing list!

This field is for validation purposes and should be left unchanged.