Digital Media

Original Programming from Commexis

- August 03, 2018

Today’s Commexis Cast discusses Facebook newest ad type: playable ads! These ads can feature demos of mobile app games that allow users a taste of the full experience. 

- July 27, 2018

Twitter’s latest bot purge has dropped follower counts in the 6 digits for some, but marketers say they love that drop. On today’s Commexis Cast we explain why engagement is the number one metric for social media measurement, not follower count.

- July 25, 2018

Today’s Commexis Cast discusses Google’s announcement to show marketers more data in their Google Analytics and Google My Business profiles, including popular search keywords for businesses.

- July 24, 2018

Today’s Commexis Cast discusses Amazon’s advertising working directly with some brands, leaving advertising agencies completely out of the picture.

- July 23, 2018

Today’s Commexis Cast discusses the growing popularity of eSports and the vast marketing potentials waiting to be seized.

- July 20, 2018

Today’s Commexis Cast discusses Amazon’s Influencer Program, a feature that hasn’t gotten as much publicity as you’d expect from an Amazon service.

- July 19, 2018

Today’s Commexis Cast discusses a problem facing many brands: Facebook’s automated political ad authorization system is blocking non-political ads, some for keywords that are reminiscent of politics, and some that are not.

- July 18, 2018

Today’s Commexis Cast discusses publishers finding more success this year with Facebook mid-roll ads than previously expected. Is this a sign of more mid-roll ads to come?

- July 17, 2018

Today’s Commexis Cast discusses three important influencer marketing concepts discussed at Vidcon: trust, authenticity, and creative control.

- July 16, 2018

Today’s Commexis Cast discusses Instagram clarifying their verification process for brands and creator hoping to get their blue check-marks following an influx of scams offering verification in exchange for thousands of dollars.

- July 13, 2018

Today’s Commexis Cast discusses Pandora and Snap partnering to allow song sharing on Snap’s platform. While it seems like a cool new social feature, there’s a real opportunity for interesting marketing potential.

- July 12, 2018

Today’s Commexis Cast discusses three of the biggest announcements from Google’s Marketing Live keynote in San Jose, California.

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