Media

In April of 2020, Commexis Managing Partner Len Ward was invited to speak at the “Who Needs Marketing, Media Attention and Messaging Help Now? You Do!” panel for the Chamber of Commerce Southern New Jersey

What do they think the bidding environment will look like on Facebook when an already ad-heavy timeline gets to 20 million advertisers? What about when they get to 30 million?

Today we're discussing a variety of questions and concerns regarding the Customer Acquisition Cost. What makes up the CAC? Why is it a bad idea to remove marketing efforts from your Customer Acquisition Cost? And more! 

Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. Today, we’re focused on the final question: What is your value proposition or purple cow?

Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. Today, we’re focused on question five: How is my investment in Digital Marketing allocated?

Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. Today, we’re focused on question five: What is my investment in Digital Marketing?

Today’s episode continues a six part series focused on our 3:1 in 18 process. Today we’ll be focused on two questions: What is the Lifetime Value of My Customer? What is My Target Lifetime Value Ratio of my Customer?

Today’s episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today’s question: What is a Customer Acquisition Cost?

From a purely simplistic view, when you reach the investment stage of your sales and marketing strategy, you will need to understand three things: Your gross margins Your operating expenses Your targeted net profit