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The Buyer’s Journey: Where And How To Spend Your Digital Marketing Budget – The Buyer’s Journey 97
The purple cow is a common marketing term that originates from Seth Godin’s book The Purple Cow. In essence, your business’s purple cow is something that differentiates it from the competitors.
The Lifetime Value Ratio: How To Figure Out Your Digital Marketing Investment – The Buyer’s Journey 96
If you’re struggling with your digital marketing investment, this episode is for you.
Get Out Of The Digital Weeds? The State of the Industry – The Buyer’s Journey 95
Digital marketing is confusing. With tons of options across a bevy of platforms, how is someone supposed to figure out what to do?
Digital Audio Listening to Beat Non-Digital in 2020 – The Buyer’s Journey 94
Digital audio listening is slated to beat non-digital by 2020 according to a new eMarketer report.
Mobile Podcast Listening is On The Rise! – The Buyer’s Journey 92
On today’s episode we talk all about a new study from Adobe Analytics on the rise of mobile podcast listening.
Podcasts Now Listenable In Google Search Results – The Buyer’s Journey 91
On today’s episode we talk all about Google’s latest search result update that lets you to listen to your favorite podcasts right in the SERP page.
Featured Snippets Get A Google Algorithm Update To Stay More Up To Date – The Buyer’s Journey 90
Google released an algorithm update that will help featured snippets stay fresh and up to date. Here’s what you need to know.
Too Much Brand Communication? Are You Hitting The Sweet Spot? – The Buyer’s Journey 89
A new eMarketer report by Rimma Kats discusses how much is too much brand communication? We discuss in hopes our inboxes will get a little less flooded!
DoorDash’s Horrible Tipping Scandal and Opportunities for Competing Brands – The Buyer’s Journey 88
DoorDash’s horrible tipping scandal came to light and competing fast food delivery brands were quick to respond. We discuss this and more in today’s show.