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The Buyers Journey

The Buyer’s Journey: Where And How To Spend Your Digital Marketing Budget – The Buyer’s Journey 97

The purple cow is a common marketing term that originates from Seth Godin’s book The Purple Cow. In essence, your business’s purple cow is something that differentiates it from the competitors.

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The Lifetime Value Ratio: How To Figure Out Your Digital Marketing Investment – The Buyer’s Journey 96

If you’re struggling with your digital marketing investment, this episode is for you.

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Get Out Of The Digital Weeds? The State of the Industry – The Buyer’s Journey 95

Digital marketing is confusing. With tons of options across a bevy of platforms, how is someone supposed to figure out what to do?

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Digital Audio Listening to Beat Non-Digital in 2020 – The Buyer’s Journey 94

Digital audio listening is slated to beat non-digital by 2020 according to a new eMarketer report.

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Mobile Podcast Listening is On The Rise! – The Buyer’s Journey 92

On today’s episode we talk all about a new study from Adobe Analytics on the rise of mobile podcast listening.

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Podcasts Now Listenable In Google Search Results – The Buyer’s Journey 91

On today’s episode we talk all about Google’s latest search result update that lets you to listen to your favorite podcasts right in the SERP page.

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Featured Snippets Get A Google Algorithm Update To Stay More Up To Date – The Buyer’s Journey 90

Google released an algorithm update that will help featured snippets stay fresh and up to date. Here’s what you need to know.

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Too Much Brand Communication? Are You Hitting The Sweet Spot? – The Buyer’s Journey 89

A new eMarketer report by Rimma Kats discusses how much is too much brand communication? We discuss in hopes our inboxes will get a little less flooded!

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DoorDash’s Horrible Tipping Scandal and Opportunities for Competing Brands – The Buyer’s Journey 88

DoorDash’s horrible tipping scandal came to light and competing fast food delivery brands were quick to respond. We discuss this and more in today’s show.

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