Discussing The New Marketing Landscape with the Chamber of Commerce Southern New Jersey

In April of 2020, Commexis Managing Partner Len Ward was invited to speak at the “Who Needs Marketing, Media Attention and Messaging Help Now? You Do!” panel for the Chamber of Commerce Southern New Jersey

Companies Going Out Out Of Business Because They Cannot Afford To Advertise? It’s Coming…..

What do they think the bidding environment will look like on Facebook when an already ad-heavy timeline gets to 20 million advertisers? What about when they get to 30 million?

The Customer Acquisition Cost Super Episode | Building a Better CAC #7

Today we're discussing a variety of questions and concerns regarding the Customer Acquisition Cost. What makes up the CAC? Why is it a bad idea to remove marketing efforts from your Customer Acquisition Cost? And more! 

What is Your Value Proposition or Purple Cow? | Building a Better CAC #6

Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. Today, we’re focused on the final question: What is your value proposition or purple cow?

How is My Investment in Digital Marketing Allocated? | Building a Better CAC #5

Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. Today, we’re focused on question five: How is my investment in Digital Marketing allocated?

What Is My Investment in Digital Marketing? | Building a Better CAC #4

Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. Today, we’re focused on question five: What is my investment in Digital Marketing?

What is the Lifetime Value and Lifetime Value Ratio of My Customer? | Building a Better CAC #3

Today’s episode continues a six part series focused on our 3:1 in 18 process. Today we’ll be focused on two questions: What is the Lifetime Value of My Customer? What is My Target Lifetime Value Ratio of my Customer?

What is My Customer Acquisition Cost? | Building a Better CAC #2

Today’s episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today’s question: What is a Customer Acquisition Cost?

Numbers Make Cowards of Us All

From a purely simplistic view, when you reach the investment stage of your sales and marketing strategy, you will need to understand three things: Your gross margins Your operating expenses Your targeted net profit
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