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The Buyers Journey

Earnings Season Q3 2019! – The Buyer’s Journey 101

Earnings season is here! Today we’re looking at the the top digital marketing platforms and how they held up.


What’s the Difference Between Earned, Owned, and Paid Media? | Ads 101

Today we’re answering the question: What’s the difference between Earned, Owned, and Paid Media?

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What is Geo-Targeting? | Ads 101

Today we’re answering the question: what’s Geo-Targeting? 

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Voice Search SEO: How To Make Your Content Get Noticed – The Buyer’s Journey 99

Voice search and voice assistants are rapidly gaining popularity in the U.S. According to eMarketer, 111.8 million people in the US will use a voice assistant at least monthly this year.

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Digital Marketing Automation: What Does The Future Hold? – The Buyer’s Journey 98

The future of digital marketing automation is rapidly approaching.

The Buyers Journey

The Buyer’s Journey: Where And How To Spend Your Digital Marketing Budget – The Buyer’s Journey 97

The purple cow is a common marketing term that originates from Seth Godin’s book The Purple Cow. In essence, your business’s purple cow is something that differentiates it from the competitors.

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The Lifetime Value Ratio: How To Figure Out Your Digital Marketing Investment – The Buyer’s Journey 96

If you’re struggling with your digital marketing investment, this episode is for you.

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Get Out Of The Digital Weeds? The State of the Industry – The Buyer’s Journey 95

Digital marketing is confusing. With tons of options across a bevy of platforms, how is someone supposed to figure out what to do?

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Digital Audio Listening to Beat Non-Digital in 2020 – The Buyer’s Journey 94

Digital audio listening is slated to beat non-digital by 2020 according to a new eMarketer report.