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Numbers Make Cowards of Us All

From a purely simplistic view, when you reach the investment stage of your sales and marketing strategy, you will need to understand three things: Your gross margins Your operating expenses Your targeted net profit

What is My Revenue Target? | Building a Better CAC #1

Today’s episode begins a six part series focused on our 3:1 in 18 process. Today’s question: What is my Revenue Target?

Paint can with brush

The Paint Can Lesson

One day, the owner of a company decides to improve the appearance of his company’s warehouse, so he hires a painter...

Ben Franklin with Covid Mask

The Facebook Dilemma – Advertisers, We Have A Problem!

Pulling ad dollars from Facebook is admirable and understandable. However, until the users flee, the latter will not have much of a long term impact.

Elephant in the Room

Facebook and Google Determine Your Customer Acquisition Cost – Not You

You have lost control of how you allocate the components of your customer acquisition cost.

Purple Cow

A Purple Cow and a Sack of Cash

If you arm your CMO or agency with the right budget and a purple cow (hat tip to Seth Godin), it is on the agency to deliver the results.

The Buyers Journey

Earnings Season Q3 2019! – The Buyer’s Journey 101

Earnings season is here! Today we’re looking at the the top digital marketing platforms and how they held up.

Ads-101-Earned-Owned-and-Paid-YouTube-Thumbnail_750x500_acf_cropped

What’s the Difference Between Earned, Owned, and Paid Media? | Ads 101

Today we’re answering the question: What’s the difference between Earned, Owned, and Paid Media?

What is Geo-targeting image

What is Geo-Targeting? | Ads 101

Today we’re answering the question: what’s Geo-Targeting? 

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