Today’s Commexis Cast discusses Facebook newest ad type: playable ads! These ads can feature demos of mobile app games that allow users a taste of the full experience. 

Twitter’s latest bot purge has dropped follower counts in the 6 digits for some, but marketers say they love that drop. On today’s Commexis Cast we explain why engagement is the number one metric for social media measurement, not follower count.

Today’s Commexis Cast discusses Google’s announcement to show marketers more data in their Google Analytics and Google My Business profiles, including popular search keywords for businesses.

Today’s Commexis Cast discusses Amazon’s advertising working directly with some brands, leaving advertising agencies completely out of the picture.

Today’s Commexis Cast discusses the growing popularity of eSports and the vast marketing potentials waiting to be seized.

Today’s Commexis Cast discusses Amazon’s Influencer Program, a feature that hasn’t gotten as much publicity as you’d expect from an Amazon service.

Today’s Commexis Cast discusses a problem facing many brands: Facebook’s automated political ad authorization system is blocking non-political ads, some for keywords that are reminiscent of politics, and some that are not.

Today’s Commexis Cast discusses publishers finding more success this year with Facebook mid-roll ads than previously expected. Is this a sign of more mid-roll ads to come?

Today’s Commexis Cast discusses three important influencer marketing concepts discussed at Vidcon: trust, authenticity, and creative control.

Today’s Commexis Cast discusses Instagram clarifying their verification process for brands and creator hoping to get their blue check-marks following an influx of scams offering verification in exchange for thousands of dollars.

Today’s Commexis Cast discusses Pandora and Snap partnering to allow song sharing on Snap’s platform. While it seems like a cool new social feature, there’s a real opportunity for interesting marketing potential.

Today’s Commexis Cast discusses three of the biggest announcements from Google’s Marketing Live keynote in San Jose, California.