Media

Today’s episode begins a six part series focused on our 3:1 in 18 process. Today’s question: What is my Revenue Target?

One day, the owner of a company decides to improve the appearance of his company’s warehouse, so he hires a painter...

Pulling ad dollars from Facebook is admirable and understandable. However, until the users flee, the latter will not have much of a long term impact.

You have lost control of how you allocate the components of your customer acquisition cost.

If you arm your CMO or agency with the right budget and a purple cow (hat tip to Seth Godin), it is on the agency to deliver the results.

Earnings season is here! Today we’re looking at the the top digital marketing platforms and how they held up.

Today we’re answering the question: What’s the difference between Earned, Owned, and Paid Media?

Today we’re answering the question: what’s Geo-Targeting? 

Voice search and voice assistants are rapidly gaining popularity in the U.S. According to eMarketer, 111.8 million people in the US will use a voice assistant at least monthly this year.