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Our Thoughts

Read, Listen and Watch – Dig deeper into our industry, our tools and our mission.

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Ben Franklin with Covid Mask

The Facebook Dilemma – Advertisers, We Have A Problem!

Pulling ad dollars from Facebook is admirable and understandable. However, until the users flee, the latter will not have much of a long term impact.

Elephant in the Room

Facebook and Google Determine Your Customer Acquisition Cost – Not You

You have lost control of how you allocate the components of your customer acquisition cost.

Purple Cow

A Purple Cow and a Sack of Cash

If you arm your CMO or agency with the right budget and a purple cow (hat tip to Seth Godin), it is on the agency to deliver the results.

The Buyers Journey

Earnings Season Q3 2019! – The Buyer’s Journey 101

Earnings season is here! Today we’re looking at the the top digital marketing platforms and how they held up.


What’s the Difference Between Earned, Owned, and Paid Media? | Ads 101

Today we’re answering the question: What’s the difference between Earned, Owned, and Paid Media?

What is Geo-targeting image

What is Geo-Targeting? | Ads 101

Today we’re answering the question: what’s Geo-Targeting? 

The Buyers Journey Woman on Phone

Voice Search SEO: How To Make Your Content Get Noticed – The Buyer’s Journey 99

Voice search and voice assistants are rapidly gaining popularity in the U.S. According to eMarketer, 111.8 million people in the US will use a voice assistant at least monthly this year.

The Buyers Journey Marketing Automation

Digital Marketing Automation: What Does The Future Hold? – The Buyer’s Journey 98

The future of digital marketing automation is rapidly approaching.

The Buyers Journey

The Buyer’s Journey: Where And How To Spend Your Digital Marketing Budget – The Buyer’s Journey 97

The purple cow is a common marketing term that originates from Seth Godin’s book The Purple Cow. In essence, your business’s purple cow is something that differentiates it from the competitors.