What is My Revenue Target? | Building a Better CAC #1

Today’s episode begins a six part series focused on our 3:1 in 18 process. Today’s question: What is my Revenue Target?

The Paint Can Lesson

One day, the owner of a company decides to improve the appearance of his company’s warehouse, so he hires a painter...

The Facebook Dilemma – Advertisers, We Have A Problem!

Pulling ad dollars from Facebook is admirable and understandable. However, until the users flee, the latter will not have much of a long term impact.

Facebook and Google Determine Your Customer Acquisition Cost – Not You

You have lost control of how you allocate the components of your customer acquisition cost.

A Purple Cow and a Sack of Cash

If you arm your CMO or agency with the right budget and a purple cow (hat tip to Seth Godin), it is on the agency to deliver the results.

Earnings Season Q3 2019! – The Buyer’s Journey 101

Earnings season is here! Today we’re looking at the the top digital marketing platforms and how they held up.

What’s the Difference Between Earned, Owned, and Paid Media? | Ads 101

Today we’re answering the question: What’s the difference between Earned, Owned, and Paid Media?

What is Geo-Targeting? | Ads 101

Today we’re answering the question: what’s Geo-Targeting? 

Voice Search SEO: How To Make Your Content Get Noticed – The Buyer’s Journey 99

Voice search and voice assistants are rapidly gaining popularity in the U.S. According to eMarketer, 111.8 million people in the US will use a voice assistant at least monthly this year.