Digital Media

Original Programming from Commexis

- March 19, 2019

Not every piece of content can go viral, but what should you do if something your brand made does? Josh, Len, and Matt discuss capitalizing on free publicity and brand awareness while also throwing Vans shoes around like baseballs. We promise that makes more sense once you listen in.

- March 15, 2019

Today’s episode is all about using talent for a good cause. And that’s just what many organizations and Twitch influencers are doing to raise money for charity. Plus, we talk about Twitch’s place as an advertising platform and influencer marketing space.

- March 14, 2019

Subscription services are everywhere and in almost every industry. On today’s episode we discuss how retail subscription services play into the Retention phase of The Buyer’s Journey, and the expansion of retail stores into the subscription marketplace.

- March 13, 2019

In today’s episode the team discusses the retail apocalypse. What is it? Is it as real as everyone thinks? And what are retailers’ strategies going forward?

- March 12, 2019

In today’s episode Len, Matt, and Josh continue the discussion about the Consideration Stage of The Buyer’s Journey with Instagram and their New Ad Formatting for Branded Content.

- March 12, 2019

In today’s episode Len, Matt, and Josh continue the discussion about the Awareness Stage of The Buyer’s Journey with LinkedIn’s brand new video broadcasting/live streaming platform.

- March 08, 2019

In today’s episode we’re making screaming fans out of customers. Len, Josh, and Matt discuss Advocacy, the final stage in The Buyer’s Journey. Plus, the team reacts to a new study showing that only 1% of customers give feedback after a product or service purchase.

- March 07, 2019

When you’re running a business you normally can’t just sustain yourself off of new customers. You need to make sure that your current and previous customers are happy. In today’s episode we discuss the Retention stage of The Buyer’s Journey, where your main goal is to keep your customers informed and in the fold. Plus, we discuss global trends for email marketing, a top tactic in the Retention stage.

- March 06, 2019

Today’s episode is all about the Purchase stage of The Buyer’s Journey. What is it? How does it work? Listen in and find out! Plus, it seems like there isn’t a single industry that millennials aren’t killing these days. So, our resident millennials Josh and Matt discuss an eMarketer report on millennial buying habits and offer anecdotes and suggestions to retailers looking to capture this diverse audience.

- March 05, 2019

Trust is an important aspect of any purchase. So, trust us to explain all about the Consideration stage of The Buyer’s Journey, where brand confidence can be the key between a successful conversion and a wasted opportunity. The team also discusses Trustpilot giving more transparency to users when reading business reviews.

- March 04, 2019

This episode is all about the first stage of The Buyer’s Journey: Awareness. We’ll make you /aware/ of the importance of this stage, as well as necessary tactics for maximum effectiveness in your digital marketing. Plus, Len, Josh, and Matt discuss Fortnite and the future of Esports advertising.

- March 04, 2019

We’ve re-branded! So, what is The Buyer’s Journey? On our flagship episode the team answers that question and more such as: Why is Commexis shifting our focus to this method? And why should CMO’s pay attention?