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Restaurant Owners: Digital Channels Might Not Be As Important To Consumers As You Think – The Buyer’s Journey 86

A new report shows a discrepancy between what restaurant owners think consumers want from digital, and what consumers find useful.

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Personalized Ads: Customers May Not Always Want Them – The Buyer’s Journey 85

A new eMarketer report shows that many consumers don’t like personalized ads as much as marketers believe they do. We discuss!

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eMarketer Reports: More Than Half of US Shoppers Use Brand Abandonment After A Bad Experience – The Buyer’s Journey 84

A new eMarketer report reveals that half of US shoppers will partake in brand abandonment after a bad experience. What can you do to curb this? We discuss!