As marketers we use a lot of platforms for our marketing efforts.

This is the seventh in a series of episodes focusing on the Q2 earnings reports of those platforms. Today, we’re looking at Pinterest’s Q2 earnings report and we’ve got a breakdown of everything you need to know.

Q2 Earnings Report Quick Numbers

Pinterest has released its second earnings report since going public in April 2019. Here are some quick numbers via Amy Gesenhues on Marketing Land.

  • Pinterest has generated $261 million in revenue during the second quarter of this year. That’s up 62% year-over-year.
  • Their revenue is also up nearly $60 million more than it earned during the first quarter of 2019.
  • $238 million of that revenue is U.S. based.

  • Monthly active users (MAUs) were up 30% year-over-year.
  • Globally, Pinterest’s MAUs reached 300 million, which is a 9 million increase compared to Q1 2019. 215 million are global users, with 85 million MAUs coming from the US.
  • Pinterest reported a net loss of $1.16 billion for the quarter.
  • Gesenhues reports that “the company expects to surpass $1 billion in revenue, according to its full-year outlook for 2019, reaching between $1.095 billion and $1.115 billion.”

The Breakdown

Gesenhues reports that much of this growth, the company says, can be attributed to a focus on improving user experiences. Pinterest CFO Todd Morgenfeld said, “During the quarter, we made Pinterest more personal by improving search recommendations, and we also made Pinterest more useful by adding more video content and shoppable products.”

Furthermore, Pinterest is hoping to court more advertisers. Pinterest CEO Ben Silbermann said the company is hoping to grow the diversity and breadth of advertisers through improve ad measurement capabilities for brands on the platform.

“This is part of our larger and ongoing effort to create value for businesses on Pinterest,” said Silbermann during Pinterest’s Q2 Earnings Report. We’ve discussed multiple times the different ways Pinterest plans to improve the platform just in the last few months. These include new conversion and video features, partnerships with specific brands, and more.

Check out our next episode where we’ll discuss DoorDash’s latest controversy.

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