Digital Media

Podcast Archive

- August 10, 2018

On today’s Commexis Cast we cap off the the final day of Influencer Marketing week with a reminder of just how vital influencers can be in the advocacy stage of the buyer’s journey.

- August 09, 2018

On today’s Commexis Cast we kick off Influencer Marketing Week Day 4 with a look into brands using meme accounts in place of human influencer marketing tactics, and some are finding a better ROI than expected.

- August 06, 2018

Today’s Commexis Cast kicks off Influencer Marketing week! We discuss small businesses having great success with micro-influencers, and seeing increased ROI compared to influencers with increased followings. 

- August 03, 2018

Today’s Commexis Cast discusses Facebook newest ad type: playable ads! These ads can feature demos of mobile app games that allow users a taste of the full experience. 

- July 27, 2018

Twitter’s latest bot purge has dropped follower counts in the 6 digits for some, but marketers say they love that drop. On today’s Commexis Cast we explain why engagement is the number one metric for social media measurement, not follower count.

- July 25, 2018

Today’s Commexis Cast discusses Google’s announcement to show marketers more data in their Google Analytics and Google My Business profiles, including popular search keywords for businesses.

- July 24, 2018

Today’s Commexis Cast discusses Amazon’s advertising working directly with some brands, leaving advertising agencies completely out of the picture.

- July 23, 2018

Today’s Commexis Cast discusses the growing popularity of eSports and the vast marketing potentials waiting to be seized.

- July 20, 2018

Today’s Commexis Cast discusses Amazon’s Influencer Program, a feature that hasn’t gotten as much publicity as you’d expect from an Amazon service.

- July 19, 2018

Today’s Commexis Cast discusses a problem facing many brands: Facebook’s automated political ad authorization system is blocking non-political ads, some for keywords that are reminiscent of politics, and some that are not.

- July 18, 2018

Today’s Commexis Cast discusses publishers finding more success this year with Facebook mid-roll ads than previously expected. Is this a sign of more mid-roll ads to come?

- July 17, 2018

Today’s Commexis Cast discusses three important influencer marketing concepts discussed at Vidcon: trust, authenticity, and creative control.

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