Digital Media

Podcast Archive

- August 15, 2018

On today’s Commexis Cast we discuss Party City, and other big name retailers, choosing to sell their products on Amazon despite worries that Amazon could undersell them with a 3rd party alternative.

- August 10, 2018

On today’s Commexis Cast we cap off the the final day of Influencer Marketing week with a reminder of just how vital influencers can be in the advocacy stage of the buyer’s journey.

- August 09, 2018

On today’s Commexis Cast we kick off Influencer Marketing Week Day 4 with a look into brands using meme accounts in place of human influencer marketing tactics, and some are finding a better ROI than expected.

- August 06, 2018

Today’s Commexis Cast kicks off Influencer Marketing week! We discuss small businesses having great success with micro-influencers, and seeing increased ROI compared to influencers with increased followings. 

- August 03, 2018

Today’s Commexis Cast discusses Facebook newest ad type: playable ads! These ads can feature demos of mobile app games that allow users a taste of the full experience. 

- July 27, 2018

Twitter’s latest bot purge has dropped follower counts in the 6 digits for some, but marketers say they love that drop. On today’s Commexis Cast we explain why engagement is the number one metric for social media measurement, not follower count.

- July 25, 2018

Today’s Commexis Cast discusses Google’s announcement to show marketers more data in their Google Analytics and Google My Business profiles, including popular search keywords for businesses.

- July 24, 2018

Today’s Commexis Cast discusses Amazon’s advertising working directly with some brands, leaving advertising agencies completely out of the picture.

- July 23, 2018

Today’s Commexis Cast discusses the growing popularity of eSports and the vast marketing potentials waiting to be seized.

- July 20, 2018

Today’s Commexis Cast discusses Amazon’s Influencer Program, a feature that hasn’t gotten as much publicity as you’d expect from an Amazon service.

- July 19, 2018

Today’s Commexis Cast discusses a problem facing many brands: Facebook’s automated political ad authorization system is blocking non-political ads, some for keywords that are reminiscent of politics, and some that are not.

- July 18, 2018

Today’s Commexis Cast discusses publishers finding more success this year with Facebook mid-roll ads than previously expected. Is this a sign of more mid-roll ads to come?

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