Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. 

Today we’re discussing and answering a variety of questions and concerns regarding the Customer Acquisition Cost. What makes up the CAC? Why is it a bad idea to remove marketing efforts from your Customer Acquisition Cost? And more!

Tune into more of the show by checking out our YouTube and Soundcloud, and take us on the go on the iTunes, TuneIn, Google Play Music, and Stitcher.

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